Head - Sales & Marketing - ECommerce Vertical - Renewable Energy

We have been mandated by a large Conglomerate in to Renewable Energy for the below mentioned position.

Position : Head - E-Commerce

Location : Mumbai

Role Overview :

The Head of E-Commerce will be responsible for leading the Retail Division's online sales strategy, managing e-commerce operations and driving business growth through digital channels. This role will oversee website management, digital marketing, online customer experience, product assortment online and collaboration with technology and logistics teams to ensure seamless online sales operations.

Key Responsibilities :

Strategy & Leadership :

• Develop and execute the overall e-commerce strategy aligned with business goals.
• Lead the planning and management of all digital sales initiatives and online product launches.
• Own and drive the P&L for the e-commerce channel.

Website & Platform Management :

• Oversee the design, development, and optimization of the company's e-commerce platforms (website, app, third-party marketplaces).
• Ensure a seamless customer journey across desktop and mobile.
• Implement best practices in UX/UI to maximize conversion rates and minimize cart abandonment.

Digital Marketing & Customer Acquisition :

• Work closely with marketing teams to drive traffic through SEO, SEM, paid media, email marketing, and social media campaigns.
• Monitor campaign performance and optimize acquisition and retention strategies based on data analytics.

Product & Merchandising :

• Collaborate with merchandising teams to curate the online product assortment.
• Set pricing strategies and promotional calendars specific to online channels.
• Implement personalization, recommendation engines, and upselling/cross-selling strategies.

Operations & Fulfillment :

• Coordinate with supply chain, logistics, and customer service teams to ensure efficient order fulfillment and after-sales support.
• Oversee inventory management for online channels and plan for peak sales periods.

Analytics & Reporting :

• Track KPIs such as traffic, conversion rate, AOV (average order value), CLTV (customer lifetime value), CAC (customer acquisition cost), and return rates.
• Provide regular performance reports to leadership and use insights to drive decision-making.

Team Management :

• Build and lead a high-performing e-commerce team including roles in digital marketing, UX design, operations, and analytics.
• Foster a results-driven, agile culture focused on innovation and continuous improvement.

Key Performance Indicators (KPIs) :

• E-Commerce Revenue Growth
• Conversion Rate Optimization
• Customer Acquisition and Retention Metrics
• Average Order Value and Customer Lifetime Value
• Website Traffic and Engagement
• Fulfillment and Delivery Accuracy Rates

Qualifications :

• Bachelor's degree in Business, Marketing, E-Commerce, or a related field; MBA preferred.
• 8+ years of experience in e-commerce management with at least 2 years in a leadership role.
• Proven track record of scaling digital sales in B2C and/or B2B environments.
• Strong understanding of web analytics tools (e.g., Google Analytics, Shopify Analytics, Adobe Analytics).
• Hands-on experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce, Salesforce Commerce Cloud).
• Deep knowledge of digital marketing channels and technologies.
• Excellent leadership, communication, and project management skills.

Preferred Skills :

• Experience managing third-party marketplaces. Should have strong relations with third-party marketplaces.
• Knowledge of CRM systems and customer data management.
• Familiarity with AI-driven personalization tools and marketing automation platforms.