Head - Sales & Marketing - IT

Key Responsibilities:

Strategic Leadership:

• Spearheading the sales and marketing efforts for the company's IT products and services across various industry verticals.
• Developing and implementing strategic plans to drive business growth, achieve business goals and objectives, and enhance market share.
• Identify market opportunities and define sales and marketing plans to maximize market penetration and profitability.

Marketing Strategy and Planning:

• Develop and execute comprehensive marketing strategies to enhance brand visibility, recognition, and support sales efforts.
• Ensuring consistent brand messaging across all marketing channels.
• Managing marketing budgets, allocating resources, and setting marketing goals.
• Oversee the creation of marketing materials, campaigns, and events.
• Analyse market trends, competitor activities, and customer feedback to refine marketing strategies.

Team Management:

• Leading and managing sales and marketing teams, including recruitment, training, and performance management.
• Fostering a culture of collaboration, innovation, and continuous improvement within the teams.

Customer Engagement:

• Building and maintaining relationships with key customers, understanding their needs, and identifying opportunities to upsell or cross-sell.
• Ensuring high level of customer satisfaction and loyalty through effective account management, service delivery, and regular communication.
• Handle high-level client negotiations and resolve any issues or concerns.
• Ensuring proper contracts are signed with respective customers.

Market Analysis and Intelligence:

• Conducting market research and analysis to stay ahead of competitors and identify new opportunities.
• Providing market insights and recommendations to inform business decisions.

Performance Monitoring and Reporting:

• Tracking and analysing sales and marketing performance metrics, including revenue, customer acquisition costs, and return on investment.
• Providing regular reports and insights to senior management and other stakeholders.

Collaboration and Partnerships:

• Building and maintaining partnerships with other business units, vendors, and industry partners to drive growth and innovation.
• Collaborating with cross-functional teams to develop and launch new products and services.
• Building partnerships with complementing products, resellers, and other channels.

Product Sales:

• Collaborate with product development teams to ensure offerings meet market needs.
• Provide feedback on product enhancements and new product development based on market demand.
• Drive product innovation and leveraging technologies to be competitive with a progressive mindset.

Pre-sales:

• Leading and managing pre-sales team for lead generation, RFP, proposal, and bidding.
• High involvement in contract negotiations, solution reviews, estimations, pricing, partner-based solutions, and client meetings.

Financial Management:

• Prepare and manage sales and marketing budgets.
• Monitor and report on sales and marketing metrics and financial performance.

Qualifications and Experience:

• Education: Bachelor's degree in engineering, business administration, Marketing, IT, or a related field. MBA or advanced degree is preferred.
• Experience: 15 - 20+ years of experience in sales and marketing specifically in B2B, product sales, IT services, and cloud services.

Key Skills:

• Strong Sales capabilities and leadership skills.
• Proven ability to develop and execute sales strategic plans.
• Strategize sales planning for multiple products across industry verticals.
• Excellent communication and interpersonal skills.
• New Product Launches, Go to market plans.
• Customer life cycle management and acquisition.
• Ability to generate revenue through Upselling, Cross Selling.
• Experience in using CRM application and other sales and marketing tools.
• Digital Marketing: growth marketing and performance.
• Brand management and Marketing communication.
• Strong analytical and problem-solving abilities.
• Alliances and Partnerships.

Personal Attributes:

• Visionary and forward thinking.
• Highly motivated and results oriented.
• Ability to thrive in a fast paced and dynamic environment.
• Strong negotiation and persuasion skills.
• Customer centric mindset.
• Professional etiquettes.
• Quick adaptability and learnability.

Compensation:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package.