MantraCare - Head - Digital Marketing

We are looking for a highly motivated and result-oriented Digital Marketing Head to lead and manage the organization's digital marketing initiatives. The ideal candidate should possess strong expertise in SEO, social media optimization, paid marketing campaigns, lead generation, branding, and performance marketing strategies. The role requires a data-driven professional capable of driving online growth, increasing brand awareness, and generating qualified business leads through multiple digital channels.

Key Responsibilities:

• Develop and execute end-to-end digital marketing strategies aligned with business goals and growth objectives.
• Manage and optimize SEO initiatives including keyword research, on-page SEO, off-page SEO, technical SEO, and backlink strategies.
• Lead social media marketing campaigns across platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Plan, execute, monitor, and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Drive lead generation and customer acquisition campaigns to improve conversion rates and ROI.
• Monitor website performance, campaign analytics, traffic insights, and user engagement using tools such as Google Analytics and Search Console.
• Develop and manage content marketing strategies, editorial calendars, and digital campaign plans.
• Collaborate with content writers, graphic designers, video editors, and development teams for campaign execution.
• Analyze competitor activities, industry trends, and emerging digital marketing technologies.
• Optimize landing pages, funnels, and digital touchpoints for better lead conversion and customer engagement.
• Track KPIs and prepare detailed performance reports and strategic recommendations for leadership teams.
• Manage online reputation management and brand visibility initiatives.
• Ensure all campaigns are executed within timelines and aligned with marketing budgets.

Required Skills:

• Strong expertise in SEO, SEM, SMO, and performance marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and YouTube marketing.
• Proficiency in tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Canva, and related digital marketing platforms.
• Strong understanding of lead generation, conversion optimization, and customer acquisition strategies.
• Experience in content marketing, email marketing, and social media campaign management.
• Knowledge of website analytics, traffic analysis, and campaign performance measurement.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Leadership skills with experience managing cross-functional marketing teams.

Preferred Qualifications:

• Certifications in Google Ads, SEO, Digital Marketing, or Analytics will be an added advantage.
• Experience in healthcare, wellness, or service-based industries preferred.
• Understanding of branding, customer journey mapping, and digital growth strategies.