Lead Analyst - Marketing

About MantriAI
MantriAI is the search partner for Scaler on this role. Every application comes to us first. We screen, and only shortlisted profiles go to Scaler.
Scaler is one of Indias leading upskilling platforms. Growth is marketing-led - a large inside-sales team converts leads into enrolments.
The Role
Lead the Marketing Analytics team (3 members) in Scalers central analytics function. You report to the Head of Analytics and work directly with the CMO.
The core problem is simple to state, but not easy to solve: When sales dip, is the problem lead quality, marketing, or sales follow-up
Youll use data to break this down, identify what actually changed, and defend your conclusion with the business.
Your work will span:
- Lead quality and conversion by source
- Marketing attribution and channel performance
- Lead → sales → enrolment funnels
- Marketing spend and acquisition economics
- CAC / LTV and channel-level efficiency
- Lead scoring, routing and conversion models
- Analysis of new launches and their impact on acquisition and conversion
- Experimentation, incrementality and causal measurement where relevant
This is a highly hands-on role. Around 70-75% of your week will be your own SQL and Python work. If youve moved away from writing SQL and doing the analysis yourself, this role is not for you.
The expectation is not to build dashboards and report numbers. It is to use data to change decisions around spend, lead quality, routing, scoring and sales performance.
Who should apply:
- 6-10 years in analytics, with 1-2 years leading a team or as a senior IC others lean on
- Strong B2C analytics experience
- Experience in a business where marketing generates leads and a human sales team converts them - counsellors, BDAs, telecallers, agents, etc.
- EdTech, insurance, lending, broking, fintech and other lead-generation businesses are particularly relevant
- Strong SQL and Python - we will test this live
- Experience with marketing attribution, incrementality, experimentation, causal analysis or ML/statistical modelling is highly valued- Understanding of CAC, LTV, lead quality and marketing economics
- A track record of analysis that changed a spend, routing, scoring, acquisition or sales decision
- You actively use AI in your day-to-day analytics work, not just as a buzzword
- Currently based in Bengaluru
What we care about most
Were looking for someone who can connect the dots:Marketing spend → Lead quality → Sales follow-up → Conversion → Revenue
You should be able to go beyond saying what happened and determine why it happened, what caused it, and what the business should do differently.
rid.
Bengaluru | 5 days WFO | Electronic City
Process
1. 15 minute pre-screen with MantriAI
2. 45 minute deeper round with MantriAI - live SQL/Python plus a business case
3. Interview rounds with the Scaler team
4. Final round in person at the Bengaluru office
5. Offer
Posted by MantriAI, search partner for Scaler. Shortlisted applications hear from us within 48 hours.