Brand Manager- Special Projects

Qualification & Experience

• 3-6 years of experience in brand marketing, content strategy, or an integrated marketing role from Beauty/ Personal care industry
• Experience in D2C beauty/ Skin care industry preferred
• Proven expertise in content creation and management across multiple channels (social, digital, e-commerce, retail).
• Education: Graduate/ MBA/ PGDM

Content Ownership & Strategy

• Lead the development, planning, and execution of content across all brand touchpoints - digital, social, retail, and experiential.
• Define the content calendar in alignment with campaign timelines, product launches, and seasonal moments.

• Ensure all content is consistent with brand voice, visual identity guidelines, and storytelling principles.
• Manage content production workflows — briefing creative teams, agencies, and freelancers, and overseeing delivery from concept to final asset.
• Analyze content performance and iterate based on data-driven insights to continuously improve engagement and reach.

Special Projects

• Lead or support high-priority brand initiatives outside of BAU (business as usual) — including brand relaunches, new market entries, influencer programmes, or partnerships.
• Develop detailed project plans, manage timelines, coordinate stakeholders, and ensure on-time, on-budget delivery.
• Act as a project lead for cross-departmental initiatives requiring strong brand oversight and strategic thinking.

Channel Deployment & Activation

• Own the deployment strategy across all relevant marketing channels — social media, email, digital advertising, e-commerce platforms, in-store, and more.
• Ensure content is adapted and optimized for each channel, respecting platform best practices and audience nuances.
• Coordinate with media and performance teams to align organic and paid channel strategies.
• Monitor channel performance and flag opportunities or challenges to stakeholders in a timely manner.
• Stay ahead of emerging platforms and channel trends, making proactive recommendations for brand presence.

Cross-Functional Collaboration

• Serve as the connective tissue between Brand, D2C, and E-commerce teams, ensuring marketing strategies are cohesive and commercially impactful.
• Collaborate closely with Brand Managers to ensure campaigns are executed with brand integrity while meeting business objectives.
• Partner with the D2C and E-commerce teams to define and implement integrated marketing strategies that drive traffic, conversion, and customer retention.