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Job Description
:
Role & responsibilities:
- Incumbent will be responsible for devising & implementing the country-brand strategy in existing/new markets.
- Identify relevant consumer insights for core brands and plan the communication strategy for the brand.
- Establish & execute all digital marketing strategy for core and new brands across cluster of international markets.
- Define Consumer Insighting for brand strategy.
- Responsible for growth and profitability of the Brand.
- Responsible for managing brand budgets and net contributions for cluster.
- Responsible for Brand building & Activation of identified brands for respective countries.
- Lead communication development on respective brands for identified countries.
- Media planning & execution of ATL & BTL for the brand.
- Develop & Execute Marketing programs working with agencies across multiple countries and cross functional teams.
- Product promotion through Market communication, Media and Sales visibility.
- Responsible for New Product Development for respective markets.
- Coordination with internal / external stakeholders for new product development.
Preferred candidate profile:
- Post-Graduation in Management (from a Premier institute).
- Experience of 4 to 7 years in FMCG.
- Candidate have ideally worked in either Personal Care category, preferably hair care.
- Prior experience across both Sales & Marketing is preferable.
- Innovation experience is preferable.
Skills
Brand ManagementNew Product DevelopmentMarketingFMCG MarketingMarketing CommunicationsDigital MarketingDigital Marketing StrategyMediaMarketingProduct PromotionIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space. Empowered with freedom and opportunity, we work to make a difference to the lives of all our stakeholders - members, associates, consumers, investors and the society at large. Currently present in 25 countries across emerging markets of Asia and Africa, Marico has nurtured multiple brands in the categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. Marico's India business markets household brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive among others that add value to the life of 1 in every 3 Indians. The International business offers unique brands such as Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Isoplus, Code 10, Ingwe, X-Men and Thuan Phat that are localized to fulfil the lifestyle needs of our international consumers. Charting an annual turnover of INR 63 billion (Financial Year 2017 - 2018) across our portfolio, Marico's sustainable growth story rests on an empowering work culture that encourages our members to take complete ownership and make a difference to the entire business ecosystem.
Important dates & deadlines?
Application Deadline
16 Aug 26, 02:36 PM IST
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Marico - Brand Manager - IIM/ISB/FMS/MDI
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