Junior Social Media Marketing Specialist

Company Description

At MarketBytes WebWorks Pvt. Ltd., we are dedicated to helping businesses excel in the digital world. Specializing in digital marketing, website development, and SEO, we offer comprehensive solutions to boost online presence and achieve meaningful results. Our team of seasoned professionals brings together creativity, technical know-how, and data-driven strategies to deliver customized solutions that align with business objectives. Whether enhancing website user experience, increasing organic traffic, or building a compelling digital brand, we provide tailored support to meet your needs.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist located in Infopark Cherthala. The Specialist will be responsible for developing and executing social media strategies, managing campaigns, creating engaging content, and analyzing performance metrics to ensure continuous improvement.

Key daily tasks include:

• Crafting and scheduling content for platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube
• Monitoring and engaging with social media communities
• Managing paid advertising campaigns on Meta Ads, LinkedIn Ads, and other platforms
• Tracking performance using analytics tools
• Collaborating with the creative and digital marketing team to ensure alignment with broader campaign goals

Key Responsibilities:

• Develop and implement creative social media marketing strategies tailored to each platform.
• Create, schedule, and publish engaging and brand-aligned content.
• Plan, execute, and optimize paid social media ad campaigns (Meta Ads, LinkedIn Ads, YouTube Ads, etc.) to drive traffic, leads, and conversions.
• Monitor ad budgets, audience performance, and campaign KPIs.
• Analyze and report on campaign performance using tools like Meta Business Suite, Google Analytics, and other analytics platforms.
• Stay updated on platform algorithm changes, trends, and competitor strategies.
• Respond to comments and messages promptly, ensuring active community engagement.
• Collaborate with design and video teams for multimedia content creation

Qualifications:

• Expertise in Social Media Marketing and Social Media Content Creation
• Proficiency in Digital Marketing and Marketing strategies
• Strong Communication skills, both written and verbal
• Experience with social media analytics tools to track and measure performance
• Ability to work collaboratively in a team environment
• Knowledge of current social media trends and best practices
• Experience with graphic design and video editing software is a plus.
• Hands-on experience with social media advertising platforms (Meta Ads Manager, LinkedIn Campaign Manager, etc.)
• Strong understanding of digital marketing principles and paid campaign optimization