MarketsandMarkets - Associate/Senior Associate - GTM Strategy & Sales Acceleration

Role : Associate / Senior Associate - Growth Transformation & GTM Excellence

About Company -

MarketsandMarkets was founded in 2009 with a simple, yet powerful, idea - every disruption is inherently the source of game-changing business opportunities. At that time, everybody was talking about disruptive trends such as AI, IoT, 3D printing, nanotech, robotics, etc. but nobody was certain about the business opportunities associated with them. Upon sensing this significant white space, MarketsandMarkets started exploring these emerging and fast-growing opportunities and soon realized that it was part of a much bigger game. We figured out that the B2B economy was just beginning to undergo a dramatic transformation, wherein roughly $25 trillion of new revenue sources would emerge by the end of 2030. So, we embarked on a journey to help B2B companies monetize their play in this phenomenon.

During the past 16 years, we got to work with more than 10,000 companies and created $140+ billion of revenue impact for them. Consequently, we too evolved from being a market research publisher to a growth enabling firm. We also moulded our entire corporate culture around "GIVE growth" to promote a growth mindset among our 1500+ people workforce. Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes - evidently as the only India origin startup in the list of 200 firms. Even among these 200 peers, we stand apart as a blue-ocean alternative because of our unique intellectual property called Knowledge Store - A primary research driven AI-enabled market intelligence platform meant for growth-minded executives.

About the Role :

Markets and Markets is undergoing a strategic pivot from a research and consulting firm to an AI-led growth platform company, anchored on GrowthIQ (strategic intelligence) and SalesPlay (revenue execution engine).

As part of this transformation, we are building a predictable, scalable, and profitable growth engine to support hyper-growth (~100%+ YoY).
This role sits within the CEO/CBO Office, working directly with senior leadership and the Head of Growth Transformation to build and operationalize the global GTM engine.
This is a high-ownership, high-learning role for individuals who want to work at the intersection of :

- Strategy

- Revenue execution

- AI-led GTM transformation

Role Overview :

As an Associate / Senior Associate, you will support the design and execution of end-to-end revenue engine transformation, including :

- Pipeline creation and tracking

- Deal progression and conversion support

- Account activation and growth

- GTM redesign and playbook creation

You will work closely with territory leaders (global markets) and internal teams to drive measurable revenue outcomes, not just analysis.
Key Responsibilities :

1. Revenue Engine Execution Support :

Support design and execution of GTM initiatives across :

1. Demand generation (Build)

2. Deal conversion (Close)

3. Account expansion (Land Expand)

Translate strategic ideas into practical execution plans and actions

2. Pipeline Tracking, Reviews & Forecasting :

- Support weekly pipeline reviews and reporting across territories

Track :

1. Pipeline build vs targets

2. Conversion rates and deal movement

3. Forecast vs actual performance

Identify gaps and support early risk flagging and course correction

3. Data Analysis & Growth Insights :

Analyze performance data across :

1. Meetings pipeline revenue funnel

2. Territory-wise productivity

3. Account-level performance

Generate actionable insights to improve :

1. Pipeline creation

2. Conversion rates

3. Deal velocity

4. Capacity Planning & Productivity Tracking :

Support tracking of :

1. Seller productivity

2. Meeting and pipeline targets

Help identify :

1. Capacity gaps

2. Under/over-performing territories

Assist in optimizing resource allocation and GTM coverage

5. Sales Collaterals & GTM Assets :

Develop and refine high-quality sales collaterals, including :

1. Pitch decks (GrowthIQ & SalesPlay)

2. Industry-specific use cases

3. Battlecards and opportunity narratives

Ensure content is :

1. Structured

2. Insight-led

3. Outcome-focused

6. Sales Enablement & Training Support :

Support execution of sales training and certification programs

Help prepare :

1. Training materials

2. Demo scripts

3. Playbooks

Work with teams to ensure consistent understanding of product and GTM approach

7. Deal & Account-Level Support :

Support territory teams on :

1. Strategic accounts

2. Deal preparation and structuring

Assist in building :

1. Opportunity narratives

2. Value propositions

3. Client-ready materials

8. GTM Transformation & Strategic Initiatives :

Support projects related to :

1. GTM redesign

2. New market/vertical entry

3. Growth strategy initiatives

Conduct research, benchmarking, and structured problem-solving to support decisions

9. Operating Cadence & Performance Management :

Support execution of :

1. Weekly pipeline reviews

2. Monthly performance tracking

3. Quarterly business reviews

Ensure data integrity and consistency across reporting

What You Will Gain :

- Exposure to CEO/CBO-level decision making

- Hands-on experience in building a global revenue engine

Deep understanding of :

1. B2B GTM systems

2. Sales execution

3. AI-led growth models

Opportunity to work on high-impact, real revenue problems (not theoretical work)

Candidate Profile :

Experience :

14 years of experience in :

1. Top-tier consulting firms (MBB preferred)

2. Or high-quality strategy / GTM / RevOps roles

Experience in :

1. Problem solving

2. Data analysis

3. Structured communication

Capabilities :

- Strong analytical and structured thinking skills

- Ability to break down ambiguous problems into clear, actionable steps

Strong comfort with :

1. Data analysis

2. Excel / dashboards / structured tracking

Ability to work across :

1. Strategy + execution

Mindset & Traits :

- High ownership and get things done attitude

- Strong attention to detail with execution rigor

- Comfortable working in fast-paced, evolving environments

- Curious, proactive, and willing to go beyond defined roles