98+ Applicants
Posted: 3 months ago
10-15 years
Mumbai
work from office
Posted: 3 months ago
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Applicants: 98+
Job Description
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Job Description
Job Purpose
- The Vice President Marketing leads the planning, execution, and performance of integrated marketing campaigns for Treasury & Global Markets (TGM), across the retail and corporate customer segments. The role drives end-to-end marketing delivery across campaign planning, product marketing, and content marketing, ensuring Mashreqs leadership in corporate, institutional, and investor audiences is consistently amplified across key markets.
- The incumbent works closely with Group Headquarters in Dubai, managing a marketing team and collaborating cross-functionally with TGM product, digital, and communications teams to deliver data-driven, insight-led campaigns that build brand equity, client engagement, and product monetisation.
Key Result Areas
Responsibilities:
- Design and deliver, in partnership with Product and Sales, the go-to-market plans for a range of existing and new solutions in corporate banking.
- Design and lead the execution of product campaigns on social media to raise awareness, attract new customers, and drive thought leadership.
- Design and deliver marketing campaigns to monetise and nurture a middle-market customer portfolio.
- Collaborate with data analytics, product management and sales, the launch of new products and solutions.
- Partner with the product team in refining a client-led value proposition that reinforces the tangible benefits of Mashreq s products and solutions.
- Work with the data analytics team to define target segment groups and monitor campaign performance.
- Provide client and market insight to establish a clear competitive lens, trends, market needs, messaging and well-defined client personas.
- Establish with the wider marketing teams product assets, sales enablement tools, pitch decks, whitepapers, blogs, case studies, social media, website content for Corporate banking.
- Support the product and CX team in delivering customers a consistent and valuable Mashreq experience.
Operating Environment, Framework and Boundaries, Working Relationships
- Experience in managing and nurturing a team.
- Liaison with marketing teams (Internal & External), product and sales teams, research firms, Corporate customers and other potential distributors.
- Work with Finance to manage and provision marketing budget expenses.
Problem-Solving
- Strong ability to gather input and drive execution from various cross-functional teams.
- Ability to balance work approach in a complex and fast-paced environment
- Ability to identify a problem, challenge the status quo, ideate on a solution and drive execution.
Decision-Making Authority & Responsibility
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- Builds and manages product marketing budget, tracks spending and ROI.
Knowledge, Skills and Experience
- Strong track record in B2B marketing and experience in setting strategic direction and ensuring delivery
- 10+ years of experience in B2B product marketing, ideally in banking.
- Track record in designing marketing campaigns for client portfolio development and monetisation.
- Ability to analyse and process data into actionable insights for campaign strategy and delivery notably for portfolio monetisation.
- Strong ability to gather input and drive execution from various cross-functional teams and in complex environments.
- Eye for design and detail, and experience in delivering effective campaign creatives on all platforms.
- Strong copywriting skills and ability to craft impactful campaign messaging.
- Proactive, flexible and capable of working independently and as part of a team.
- Customer advocate, an excellent communicator (writing and verbal) and strong interpersonal skills.
Skills
Product ManagementCampaign PlanningIntegrated MarketingSalesSocial MediaMarketing CampaignsCorporateData AnalyticsCampaign PerformanceCopywritingMarketing CampaignsMediaMarketingProduct MarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
27 Apr 26, 04:38 PM IST
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