Masters India - Manager - Marketing

About the Company:

(https://www.mastersindia.co/)

Masters India IT Solutions is a growing FinTech SaaS firm, serving over 1500+ enterprises. We are proud to be Great Place To Work Certified, reflecting our commitment to building a positive, growth-oriented workplace culture.

Masters India is one of the biggest GST Suvidha Providers (GSP) appointed by the Goods and Services Tax Network (GSTN) of Government of India since 2017. Our mission is to build intuitive software solutions that simplify complex challenges faced by businesses across industries. We are fulfilling this mission by offering tax and financial automation products to enterprises.

Masters India IT Solutions is part of the 45-year-old Masters India Group, which has a diversified presence across Manufacturing, Healthcare, Hospitality, and IT, with an aggregate turnover of INR 1000+ Crores.

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We are looking for a dynamic and result-driven Marketing Manager with end-to-end (360-degree) marketing experience to lead brand building, demand generation, and product visibility for our SaaS offerings. The role requires strong exposure across digital marketing, demand generation, content, product marketing, brand, and partner marketing, with a data-driven and execution-focused approach.

Key Responsibilities:

• Develop and execute integrated marketing strategies aligned with business and revenue goals.
• Own annual marketing plans, budgets, and campaign calendars.
• Drive brand positioning and consistent messaging across all channels.
• Lead digital marketing initiatives including SEO, SEM, paid media (Google & LinkedIn), email marketing, and marketing automation.
• Optimize website performance, landing pages, and conversion funnels.
• Plan and execute multi-channel demand generation campaigns across digital, email, webinars, events, and partner channels.
• Manage lead nurturing journeys and CRM/marketing automation workflows.
• Partner with Product and Compliance teams on GTM strategies, feature launches, and regulatory updates.
• Support enterprise sales cycles through targeted campaigns and enablement.
• Oversee creation of content assets such as blogs, whitepapers, case studies, newsletters, videos, and thought leadership.
• Collaborate cross-functionally with Sales, Partnerships, Compliance, and Leadership teams.
• Measure and report performance using SaaS metrics such as CAC, CPL, ROI, and conversion rates.

Requirements:

• Upto 3 years of experience in B2B SaaS marketing with proven 360-degree exposure.
• Strong expertise in Digital Marketing and Demand Generation.
• Solid understanding of SaaS funnels, attribution models, and enterprise buying journeys.
• The person should be adept with the latest in AI technologies and willing to accept the new normal in marketing: AI-first individual contributor role.
• Experience in fintech, compliance, ERP, or enterprise software is a strong plus.