Brand Manager

Key Responsibilities

• Develop and implement brand strategies to enhance brand visibility and market positioning.
• Ensure consistent brand communication across print, digital, events, and promotional activities.
• Plan and execute brand-building campaigns to increase readership and customer loyalty.
• Monitor brand performance and market perception.
• Lead digital marketing initiatives across websites, social media.
• Drive audience acquisition, engagement, and retention through digital channels.
• Manage social media marketing, and content marketing strategies.

Marketing & Campaign Management

• Plan and execute integrated marketing campaigns for circulation, subscriptions, and advertising solutions.
• Coordinate with editorial, circulation, and sales teams for promotional activities.
• Manage media planning, budgeting, and vendor relationships.

Audience Growth & Engagement

• Develop strategies to increase digital subscribers and online readership.
• Enhance customer engagement through newsletters, social media, and digital content initiatives.
• Track audience trends and implement data-driven marketing decisions.
• Prepare periodic reports and present insights to senior management.
• Utilize analytics tools to optimize marketing performance.
• Lead and mentor the brand and digital marketing team.
• Set performance goals and ensure effective execution of marketing plans.
• Collaborate with internal stakeholders and external agencies.

Key Skills

• Brand awareness and consideration
• Campaign reach, engagement and conversion
• Audience/customer growth
• Marketing return on investment
• Timely delivery of campaigns
• Compliance with brand guidelines
• Contribution to revenue and business objectives

Reporting To: CEO

Contact No: 9019730396

Email: himani@matrixhrservices.com