Brand Manager

Department Icon Digital Marketing/Marketing
Posted: 3 months ago
6-8 years
Noida, Uttar Pradesh
Digital Marketing/Marketing
work from office
Full Time

Posted: 3 months ago
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Job Description

Role Overview

We are looking for a highly driven and creative Brand Manager to lead the planning and execution of integrated marketing campaigns for Max Healthcare. The role will own end-to-end campaign delivery across ATL, BTL, digital, social media, content, and on-ground activations while collaborating closely with hospitals, clinicians, agencies, and cross-functional teams. The ideal candidate should combine strong marketing fundamentals with excellent execution capabilities, creative thinking, stakeholder management, and a business-oriented mindset to strengthen the Max Healthcare brand and support patient acquisition.

Key Roles and Responsibilities

Brand Campaign Management

  • Own end-to-end execution of integrated ATL, BTL, digital and hyperlocal marketing campaigns
  • .Develop campaign briefs, communication strategies and creative direction aligned with business objectives
  • .Ensure timely rollout of campaigns across hospitals and business units

Unit Marketing & Business Support

  • Work closely with hospital units to understand business priorities and recommend marketing interventions
  • Execute specialty promotion campaigns, doctor branding initiatives and patient awareness programs
  • Support walk-in and revenue-focused campaigns through localized marketing initiatives

Content & Creative Development

  • Drive development of compelling marketing collateral, videos, digital creatives, brochures, print ads and outdoor communication
  • Coordinate doctor shoots, patient stories, testimonial videos and awareness campaigns
  • Ensure consistency across all communication as per brand guidelines

Agency & Vendor Management

  • Manage creative agencies, production houses, media partners and vendors
  • Review creative concepts, monitor timelines and ensure high-quality execution
  • Optimize budgets while maintaining campaign effectiveness

Events & Activations

  • Plan and execute hospital launches, health camps, conferences, CME events and community engagement activities
  • Coordinate end-to-end branding requirements for events

Campaign Analytics

  • Monitor campaign performance using key marketing metrics
  • Prepare post-campaign analysis and recommend optimization opportunities
  • Track ROI and campaign effectiveness against business objectives

Stakeholder Management

  • Collaborate with clinicians, hospital leadership, sales teams, digital teams and corporate functions
  • Ensure smooth coordination between internal stakeholders and external agencies

Innovation & Best Practices

  • Stay updated with healthcare marketing trends, AI-enabled marketing tools and emerging communication formats
  • Introduce innovative ideas to improve campaign effectiveness and operational efficiency

Experience & Qualifications

  • MBA/PGDM in Marketing, Brand Management or Communications preferred
  • 6–8 years of experience in brand marketing, integrated marketing or advertising
  • Experience managing ATL, BTL, digital and integrated campaigns
  • Healthcare experience preferred; FMCG, retail, consumer or agency experience also relevant
  • Experience working with creative agencies and production partners
  • Knowledge of digital marketing, social media and campaign analytics
  • Familiarity with AI-powered marketing tools will be an added advantage

Skills

AdvertisingBrandingDigital MarketingCampaign PerformanceMarketing CampaignsMediaOptimizationMarketing

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About Company

We are one of India’s leading providers of comprehensive, seamless and integrated world class healthcare services. With a network of 14 hospitals, we offer treatment across all 29 specialties. We have 2300+ leading doctors with international level expertise who are committed to provide highest standards of medical excellence at a fraction of international costs. Our NABH and ISO accredited hospitals offer best in class services to our patients. We understand seeking medical treatment outside your home can be physically and mentally difficult. So at Max, we are eager to get you home!

We are one of India’s leading providers of integrated world class healthcare services. With a network of 17 hospitals, we offer treatment across all 30 specialties. We have 4800+ leading doctors with international level expertise.

Max Institute of Laparoscopic, Endoscopic and Bariatric Surgery under the Chairmanship of Padmashree Dr Pradeep Chowbey at Max Hospital, Saket, Delhi has taken a giant leap in Robotic surgery with the Next-Generation Robot- VERSIUS from Cambridge Medical Robotics. Dr Pradeep Chowbey and his team, hold a massive record of performing more than 90,000 major laparoscopic surgeries and have now pioneered the Next-generation robotic surgery. The vision is to provide cutting-edge technology for even common surgical conditions which till now has been restricted to only complex surgeries with other robots.

Versius is designed to provide Surgical excellence for common surgical conditions with all the advantages of laparoscopic surgery technique with 3-dimensional view, added precision, accuracy & safety. Versius can be used for all common surgical conditions like Gallbladder stones, Hernia, appendicitis, Gastro-esophageal reflux disease, Bariatric & Metabolic surgery (weight loss surgery), Fundoplication & other procedures.

Backed by Machine Learning & empowered by Artificial Intelligence, this next-generation robot enables a 3D view with a greater depth perception that empowers the surgeon to achieve greater precision with ease. Its robotic arms move up to 720 degrees for precise & efficient alignment which is not possible with a human arm.

Thirty years ago, the surgical fraternity witnessed a giant leap of faith from open to laparoscopic surgeries. It revolutionized the surgical landscape with the minimally invasive technique causing minimal pain, quick recovery and resumption of normal activities, excellent cosmetic results and shorter hospital stay. Patients could move around on the same day of surgery. It brought significant drop in post operative infection rates that were common due to long hospitalizations in open surgeries.

Now, with this next generation robot, the 3-dimesnional images and the easy maneuverability of the robotic arms, patient outcomes are achieved with greater precision and accuracy. This next-gen robot has an open console unlike other robots that have a tunnel like console and the surgeon does not have direct vision of the patient. However, Versius ensures the surgeon has a direct vision of the patient and has wholesome control with close monitoring of the minutest details of the patient during the surgery. The patient is up and about in a couple of hours after the surgery, can be discharged on the same/next day and resume normal diet and activities from the next day onwards. There is minimal/no blood loss and due to very small port sizes the patient gets excellent cosmetic results.

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