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Job Description
Role Overview:
The role is responsible for planning and executing integrated marketing initiatives to strengthen the brand, drive patient acquisition, and enhance patient engagement across assigned regions. The role involves managing both online and offline marketing campaigns, brand communication, ATL and BTL activities, agency partnerships, and stakeholder coordination to support business growth and brand visibility.
Key Roles and Responsibilities:
Marketing and Brand Management
- Develop and execute integrated marketing strategies to enhance brand awareness and drive patient acquisition.
- Plan and implement online and offline marketing campaigns aligned with business objectives.
- Lead brand communication initiatives to ensure consistent messaging across all marketing channels and touchpoints.
- Execute ATL (Above-the-Line) and BTL (Below-the-Line) marketing activities to maximize brand visibility and customer engagement.
- Conceptualize and execute patient-centric campaigns, seasonal promotions, and health awareness initiatives.
- Support new service launches and promotional campaigns across hospital units.
Digital Marketing
- Manage digital marketing campaigns across social media, search, display, email, and other digital platforms.
- Oversee content planning and digital communication to improve brand reach and patient engagement.
- Monitor campaign performance using relevant marketing metrics and recommend optimization strategies.
- Coordinate with digital agencies to ensure timely execution and achievement of campaign objectives.
- and generate actionable marketing insights.
Offline Marketing & Activations
- Plan and execute on-ground activations, health camps, community outreach programs, corporate engagement activities, and patient awareness events.
- Coordinate with hospital teams to ensure seamless execution of regional and local marketing initiatives.
- Manage marketing collateral, promotional materials, branding, and visibility across all offline channels.
Agency & Stakeholder Management
- Manage relationships with creative, digital, media, PR, event, and production agencies.
- Coordinate with internal stakeholders, hospital leadership, and cross-functional teams to deliver marketing initiatives effectively.
- Ensure timely delivery of campaigns while maintaining quality, budget, and brand guidelines.
- Evaluate agency performance and drive continuous improvement in campaign execution.
Campaign Analytics & Reporting
- Track and analyze campaign performance across online and offline channels.
- Generate actionable insights and recommendations to improve campaign effectiveness and marketing ROI.
- Prepare regular reports and presentations for management on marketing performance and key initiatives.
Experience & Qualifications
- MBA / Masters degree in Marketing, Healthcare Management or a related discipline.
- 12 plus years of experience in marketing, with preference given to candidates only from the healthcare industry.
- Strong experience in brand management, brand communication, campaign management, ATL & BTL marketing, digital marketing, and offline marketing.
- Proven experience in agency management, stakeholder management, and execution of integrated marketing campaigns.
- Excellent communication, presentation, analytical, and project management skills.
- Ability to manage multiple projects in a fast-paced environment and collaborate effectively with cross-functional teams.
Skills
BrandingDigital MarketingBtl MarketingCampaign PerformanceMarketing CampaignsMarketing ChannelsMediaOffline MarketingOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
We are one of India’s leading providers of comprehensive, seamless and integrated world class healthcare services. With a network of 14 hospitals, we offer treatment across all 29 specialties. We have 2300+ leading doctors with international level expertise who are committed to provide highest standards of medical excellence at a fraction of international costs. Our NABH and ISO accredited hospitals offer best in class services to our patients. We understand seeking medical treatment outside your home can be physically and mentally difficult. So at Max, we are eager to get you home!
We are one of India’s leading providers of integrated world class healthcare services. With a network of 17 hospitals, we offer treatment across all 30 specialties. We have 4800+ leading doctors with international level expertise.
Max Institute of Laparoscopic, Endoscopic and Bariatric Surgery under the Chairmanship of Padmashree Dr Pradeep Chowbey at Max Hospital, Saket, Delhi has taken a giant leap in Robotic surgery with the Next-Generation Robot- VERSIUS from Cambridge Medical Robotics. Dr Pradeep Chowbey and his team, hold a massive record of performing more than 90,000 major laparoscopic surgeries and have now pioneered the Next-generation robotic surgery. The vision is to provide cutting-edge technology for even common surgical conditions which till now has been restricted to only complex surgeries with other robots.
Versius is designed to provide Surgical excellence for common surgical conditions with all the advantages of laparoscopic surgery technique with 3-dimensional view, added precision, accuracy & safety. Versius can be used for all common surgical conditions like Gallbladder stones, Hernia, appendicitis, Gastro-esophageal reflux disease, Bariatric & Metabolic surgery (weight loss surgery), Fundoplication & other procedures.
Backed by Machine Learning & empowered by Artificial Intelligence, this next-generation robot enables a 3D view with a greater depth perception that empowers the surgeon to achieve greater precision with ease. Its robotic arms move up to 720 degrees for precise & efficient alignment which is not possible with a human arm.
Thirty years ago, the surgical fraternity witnessed a giant leap of faith from open to laparoscopic surgeries. It revolutionized the surgical landscape with the minimally invasive technique causing minimal pain, quick recovery and resumption of normal activities, excellent cosmetic results and shorter hospital stay. Patients could move around on the same day of surgery. It brought significant drop in post operative infection rates that were common due to long hospitalizations in open surgeries.
Now, with this next generation robot, the 3-dimesnional images and the easy maneuverability of the robotic arms, patient outcomes are achieved with greater precision and accuracy. This next-gen robot has an open console unlike other robots that have a tunnel like console and the surgeon does not have direct vision of the patient. However, Versius ensures the surgeon has a direct vision of the patient and has wholesome control with close monitoring of the minutest details of the patient during the surgery. The patient is up and about in a couple of hours after the surgery, can be discharged on the same/next day and resume normal diet and activities from the next day onwards. There is minimal/no blood loss and due to very small port sizes the patient gets excellent cosmetic results.
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