Manager - Sales Development - FMCG/Foods/Beverage

Job Title: Sales Development Manager

Job Location: Bangalore

Industry: FMCG/ Foods/ Beverages

Role Overview:

We are seeking an experienced sales leader to manage the Premium GT channel in metro markets. This role requires strong distributor management, team leadership, and analytical capabilities. The incumbent will be responsible for expanding our town presence, driving numeric distribution, and improving sales force efficiency through structured processes and tech enablement.

Key Responsibilities:

1. Distributor Management & Market Expansion:

• Distributor Management & Market Expansion with co-ordination with Regional Teams.
• Ensure 100% monthly billing through efficient distributor operations.
• Expand market presence by identifying and activating new towns with the right distributor partners.
• Monitor distributor ROI, stock health, and serviceability.

2. Frontline Sales Force Management:

• Drive productivity by ensuring that each Front-Line bills 140150 outlets per month.
• Monitor daily sales execution using tech tools (SFA/CRM).

3. Numeric & Weighted Distribution Growth:

• Ensure at least four core categories are billed in 80% of outlets.
• Implement market activation strategies to increase product penetration.
• Analyze performance data to drive actionable improvements.

4. Performance Tracking & Tech Enablement:

• Leverage Excel and dashboard tools (e.g., Power BI or Excel) to track secondary sales, billing gaps, and outlet coverage.

5. Cross-functional Collaboration:

• Work with Trade Marketing, Supply Chain, and Commercial teams for smooth claim resolution, execution of trade schemes, and visibility initiatives.

Position Details:

Position: Manager- Sales Development

Department: Sales General Trade (Premium Channel)

Reporting to: Associate Vice President Sales Development