Sales Head - General Trade - FMCG/Foods/Beverages

• Currently we are hiring as General Trade Sales Head
• :
• Key Responsibilities :
• 1. Lead the general trade sales teams in translating strategy into sales business plans and go-to-market strategy within budgeted costs.
• 2. Prepare and maintain annual sales & distribution plans to deliver budgeted revenue, Profit and Brand equity targets for the year based on category and channel.
• 3. Enhance market penetration by setting up and managing the General trade distribution.
• 4. Sales Strategy Development: Develop and implement a comprehensive sales strategy to achieve revenue and market share goals within the general trade segment.
• 5. Team Leadership: Build, mentor, and lead a high-performing sales team, including ASM, Sales Executives, to meet and exceed sales targets.
• 6. Market Expansion: Identify new market opportunities, channels, and potential partners within the general trade sector to increase brand presence and sales.

7. Distributor and Retailer Relationship Management: Cultivate and maintain strong relationships with distributors, retailers, and other key stakeholders, ensuring alignment with our brand values and objectives.

8. Forecasting and Budgeting: Develop annual sales forecasts and budgets, track performance against targets, and implement corrective actions as needed.

9. Sales Training and Development: Provide ongoing training and development opportunities for the sales team to enhance their product knowledge, selling skills, and customer service.

• 10. Market Analysis: Monitor market trends, competitor activities, and consumer preferences to make informed decisions and adjustments to the sales strategy.
• 11. Sales Reporting: Generate regular reports and analyses to measure sales performance and provide insights for continuous improvement.
• Qualifications :
• 1. Post Grad MBA in Marketing preferred
• 2. A minimum of 4 years of progressive sales experience in the FMCG industry, with a focus on the general trade segment.
• 3.Proven track record of successfully leading sales teams and achieving revenue targets.
• 4. Strong knowledge of the general trade distribution channels, including distributors, wholesalers, and retailers.
• 5. Exceptional communication, negotiation, and relationship-building skills.
• 6. Analytical mindset with the ability to interpret data and make strategic decisions.
• 7 Self-motivated and results-oriented with a passion for the Beverage industry.