Senior Manager Marketing

III. KEY RESPONSIBILITIES 

Core Responsibilities 

• Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
• Monitor and plan SEM and performance based campaigns.     
• Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.
• Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.
• Prepare annual marketing plan and ensure timely on ground execution as per the plan     
• Budget Planning for Marketing Budget for the business
• Manage marketing spends as per the expense budget and measure and deliver ROI on activations done  
• Analyze data & conduct regular consumer insight & research to understand market trends.
• Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.
• Supporting Sales team for creatives and other branding requirements.
• Managing PR for local and upcountry Coverage.
• Managing video shoots and campaigns.
• Managing social media and digital marketing of the business to build customer preference
• Develop and implement programs to enhance engagement with local communities.  
• Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.
• Motivating & training the team, and, responsible for high team morale.