Digital Marketing Manager

:

Maxxmann Communications Pvt. Ltd is a leading IT company, providing a complete suite of IT services across the globe. We offer a wide range of IT services including Digital Marketing, App Development, Website Designing & Development, Graphic Designing, Branding, Public Relations, and Business Intelligence & Monitoring.

Key Responsibilities:

• Paid Advertising Campaigns:

Plan, execute, and manage paid advertising campaigns acrossGoogle Ads(Search, Display, Shopping) andsocial media platforms(Facebook, Instagram, YouTube, etc.).

• Performance Optimization:

Continuously optimize ad performance based on KPIs such asROAS (Return on Ad Spend),CTR (Click-Through Rate),CPC (Cost per Click), andconversionsto ensure high efficiency and ROI.

• Audience Targeting & Keyword Research:

Conduct detailedkeyword researchand define audience targeting to refine campaigns and improve overall performance and relevancy.

• Campaign Reporting & Analysis:

Track, analyze, and report on campaign performance using tools likeGoogle Analytics,

• Collaboration with Creative Team:

Work closely with thecreative teamto develop high-converting ad creatives, landing pages, and promotional content that resonate with our target audience.

• Market Research & Competitor Analysis:

Monitor competitor advertising strategies and industry trends to identify new growth opportunities and competitive advantages for Ayamveda.

• Growth Strategy Recommendations:

Recommend and implement strategies to increase online sales, customer acquisition, and enhance brand awareness through digital channels.

• A/B Testing:

Regularly perform A/B testing of ad creatives, landing pages, and promotional offers to optimize campaign performance and maximize conversions.

• Brand Visibility:

Maintain and grow Ayamvedas brand visibility across digital platforms, ensuring our messaging aligns with brand values and resonates with the target audience.

Required Qualifications:

• Minimum 5 yearsof experience in digital marketing, specifically with a focus on paid media and performance marketing.
• Proven track recordof successfulpaid ad campaignsonGoogle Ads

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  andMeta Business Suite(Facebook, Instagram, YouTube).
• Strong knowledge ofe-commerce performance marketingand the ability to drive traffic and conversions.
• Excellent analytical skillswith the ability to interpret data, optimize campaigns, and make data-driven decisions.
• Experience inbudget managementand the ability to scale campaigns profitably while ensuring maximum ROI.
• Knowledge ofSEO (Search Engine Optimization),email marketing, andCRO (Conversion Rate Optimization)is a plus.

Preferred Qualifications:

• Proficiency with additional advertising platforms likeTikTok Ads,LinkedIn Ads, orPinterest Adsis a plus.
• Familiarity withmarketing automationtools such asHubSpotorMarketo.
• Strong project management and time management skills, with the ability to handle multiple campaigns and deadlines effectively.

Interested candidate can share CV at [HIDDEN TEXT]