Content Manager

Job Summary: Build and lead a content function that can independently support brands, with clear processes, stronger brand communication and consistent delivery across launches and everyday business requirements

Key Responsibilities:

1. Establish a Structured Content Function Across Brands :

• Content should be planned well in advance rather than handled request by request.
• Oversee content across all brands: launches, BAU, offers, CRM and e-commerce.
• Maintain one consolidated content calendar and flag workload or timeline risks early.

2. Develop a Distinct Communication Style for Every Brand:

• Each brand should sound and communicate differently, moving beyond functional copywriting.
• Define messaging guidelines and tone of voice for each brand.
• Strengthen product storytelling across PDPs, A+ content, listings, website and campaigns, focused on benefits and reasons to believe.
• Keep offers and promotions true to the brand's identity, not just discounts.
• Review content for originality, clarity, consistency and accuracy, and work with design on cohesive copy and visuals.

3. Lead and Develop an Independent Content Team

• Manage the workload and development of the Content Writers, with clear brand and project ownership.
• Set expectations for quality, turnaround and accountability, and review work before approval.
• Coach writers through regular feedback and performance discussions, and create templates and guidelines.
• Resolve routine questions independently; escalate only significant decisions to the Creative Director.

4. Strengthen Everyday Brand Communication:

• Plan recurring content across BAU, offers, CRM, website and e-commerce.
• Refresh outdated copy and avoid repeating the same headlines and claims.
• Work with BAU, Growth and Performance teams on copy variations for creative testing.

Skills and Qualifications :

• 6-8 years of experience in content or copywriting.
• Experience in D2C, beauty, personal care or consumer brands preferred.
• Excellent writing, editing and storytelling skills, with the ability to write in multiple brand voices.
• Experience with e-commerce content (PDPs, A+ content, marketplace listings) and performance or CRM copy.