Content Marketer

Employer: Redrob by McKinley Rice

Position: Content Marketer (Content Editor/ Copywriter + Game Operations)

Years of Experience: 2+ Years

Community Location: Noida, Pune

Employment Type: Full-Time
Work Days: 5 days

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Company Overview

McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.

Redrob by McKinley Rice: Redefining Prospecting in the Modern Sales Era
Backed by a $14 million Series A funding from leading Korean & US VCs, Redrob is building the next frontier in global outbound sales. Were not just another databasewere a platform designed to eliminate the chaos of traditional prospecting. In a world where sales leaders chase meetings and deals through outdated CRMs, fragmented tools, and costly lead-gen platforms, Redrob provides a unified solution that brings everything under one roof.

Inspired by the breakthroughs of Salesforce, LinkedIn, and HubSpot, were creating a future where anyone, not just enterprise giants, can access real-time, high-quality data on 700 M+ decision-makers, all in just a few clicks.

At Redrob, we believe the way businesses find and engage prospects is broken. Sales teams deserve better than recycled data, clunky workflows, and opaque credit-based systems. That’s why we’ve built a seamless engine for:

• Precision prospecting
  
• Intent-based targeting
• Data enrichment from 16+ premium sources
• AI-driven workflows to book more meetings, faster

We’re not just streamlining outbound—we’re making it smarter, scalable, and accessible. Whether you’re an ambitious startup or a scaled SaaS company, Redrob is your growth copilot for unlocking warm conversations with the right people, globally.

Redrob Signal:

Redrob Signal is a consumer-facing prediction gaming platform designed to deliver an engaging and accessible user experience, with Phase 1 focused on developing a structured prediction-based environment to analyze user decision-making patterns, risk tolerance, and behavioral responses to gains and losses while generating actionable behavioral insights through minimal barriers to entry and seamless onboarding.

How to become a part of our community:

Step 1: Complete the application process

Step 2: Clear the interview process consisting of Discovery & Expertise Rounds

Step 3: Be a part of the team at McKinley Rice!

EXPERIENCE

Handle match-day content creation and prediction game operations simultaneously. The core of this role is leveraging deep cricket knowledge to make unified judgments on both "which prediction questions will be fun for users" and "which content will drive engagement." Responsibilities include game operations via the admin console (prediction question setup, result processing, point settlement) alongside real-time match-day content production.

Duties you'll be entrusted with:

• Plan and write match-day prediction questions (design questions that make users want to participate)

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• Set up prediction questions via the admin console, process match results, settle points, and update leaderboards
• Write social media copy: pre-match teasers, live commentary-style text posts, post-match recaps
• Own all user communication copy: push notifications, in-app messages, CRM messages
• Establish Hindi-English (Hinglish) tone & manner guidelines and manage brand voice
• Write ad creative copy for performance marketing (Meta, Google headlines/CTAs)
• Co-develop content calendars aligned with IPL schedule, team rivalries, and trending moments
• Support influencer campaign briefs and talking points writing
• Split match-day duties with Content Marketer B (each covers one match during double-headers)
• Provide development team feedback on game operations: admin console improvements, UX issue reports

Expectations from you:

Basic Requirements

• 2-4 years of experience in copywriting, content editing, or social media content creation
• Deep knowledge of IPL teams, players, and fan culture with demonstrated passion for cricket
• Native-level Hindi and fluent English; ability to write natural, engaging Hinglish copy
• Strong portfolio demonstrating high-performing social media copy or editorial content
• Excellent writing speed and adaptability (match-day turnaround within minutes)
• Meticulous data handling ability (accuracy-critical tasks such as point settlement and result processing)
• Experience writing across multiple formats: social copy, push notifications, ad creatives, and long-form content

Preferred Skills:

• Experience in fantasy sports, prediction gaming, or game operations (Game Ops)
• Background in brand copywriting or tone & manner guideline development
• Experience writing performance marketing ad copy (Meta, Google) with A/B testing
• Experience with admin tools / CMS-based content management
• Understanding of cricket statistics and data analysis