Lead - Marketing - Gaming/Fantasy Sports

Description:
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Employer: Redrob by McKinley Rice
Position: Marketing Lead - Fantasy Sports & Prediction Gaming
Years of Experience: 8+ Years (Marketing Leadership)
Community Location: Noida
Employment Type: Full Time
Work Days: 5 days
Industry: Fantasy Sports, Prediction Markets, Gaming/EdTech
Start Context: Post-launch scale-up (product launch: March 2026)
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Company Overview
McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.
Redrob by McKinley Rice: Redefining Prospecting in the Modern Sales Era Backed by a $14 million Series A funding from leading Korean & US VCs, Redrob is building the next frontier in global outbound sales. Were not just another databasewere a platform designed to eliminate the chaos of traditional prospecting. In a world where sales leaders chase meetings and deals through outdated CRMs, fragmented tools, and costly lead-gen platforms, Redrob provides a unified solution that brings everything under one roof.
Inspired by the breakthroughs of Salesforce, LinkedIn, and HubSpot, were creating a future where anyone, not just enterprise giants, can access real-time, high-quality data on 700 M+ decision-makers, all in just a few clicks.
At Redrob, we believe the way businesses find and engage prospects is broken. Sales teams deserve better than recycled data, clunky workflows, and opaque credit-based systems. Thats why weve built a seamless engine for:
- Precision prospecting

- Intent-based targeting

- Data enrichment from 16+ premium sources

- AI-driven workflows to book more meetings, faster
We're not just streamlining outboundwere making it smarter, scalable, and accessible. Whether youre an ambitious startup or a scaled SaaS company, Redrob is your growth copilot for unlocking warm conversations with the right people, globally.
Redrob LLM by Mckinley Rice:
- To enable scalable development, a repeatable end-to-end ML framework has been built, connecting Local IDEs, GitHub, SageMaker, and an internal evaluation system has been implemented to ensure continuous benchmarking and quality assurance.
- An India-focused data strategy has been adopted, through which a robust pipeline has been created for sourcing, ingesting, cleaning and standardizing publicly available board exam question-answer datasets, preparing them for LoRA-based fine-tunining..
How to become a part of our community:
Step 1: Complete the application process
Step 2: Clear the interview process consisting of Discovery & Expertise Rounds
Step 3: Be a part of the team at McKinley Rice!
EXPERIENCE:

You will own end-to-end marketing strategy and execution from product positioning and campaign development to performance optimization and unit economics. This is a high-impact leadership role combining brand storytelling with rigorous, data-driven growth. Youll work closely with India-based teams and with our Korea-based team.
Duties you'll be entrusted with:
- Marketing Strategy: Strategy across brand, performance, content, partnerships, community, and CRM/retention.
- Budget monitoring: Basic financial modeling skills for budget allocation and monitoring.
- Unit economics + P&L discipline: Own CAC/LTV targets, budget allocation, and marketing ROI; drive funnel and cohort optimization.
- Full-funnel growth ownership: Plan, launch, and optimize campaigns across Meta, Google, programmatic, influencer/creator, TV/OTT, and CRM.
- Brand building in a crowded category: Develop a distinctive brand identity and culturally relevant campaigns aligned with cricket, entertainment, and youth culture.
- Monitoring KPI across channels: Run continuous A/B testing across creatives, messaging, and product flows; partner with product to improve engagement and adoption.
- Competitive intelligence: Track market trends, competitor moves, and emerging channels to identify whitespace opportunities.
Expectations from you:
Basic Requirements:
- Experience: 8+ years in marketing leadership, 3+ years in fantasy sports, prediction markets, gaming, or consumer tech; proven scaling from thousands to millions of users.
- Budget ownership: Demonstrated management of 75 Cr+ annual marketing budgets with strong ROI accountability (100 Cr+ preferred).
- India market depth: Strong understanding of real-money gaming/fantasy ecosystem and regulatory context; experience across Tier 1/2/3 audiences.
- Performance + analytics: Expert in Meta Ads, Google Ads, programmatic; strong in GA/Mixpanel/Amplitude (or similar), CRM/automation, retention tooling; working knowledge of
modeling, and data visualization.
- Leadership: Ability to build and mentor teams (10+), strong communication in English and Hindi, decisive and collaborative under pressure.
Preferred Skills:
- Led iconic gaming or sports campaigns in India; experience with IPL/ISL/PKL partnerships or sports talent.
- Built brands from scratch or led major rebrands.
- Proven in-house capability building (vs. agency dependence).
- Familiarity with AI/ML-driven marketing optimization and personalization.