Assistant Brand Manager

Role & responsibilities

• Annual brand planning & strategy development
• Budgeting & budgetary control
• Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category
• Designing & implementing advertising campaigns & promotional activities
• Effective media evaluation & planning to attain maximum ROI
• Responsible for the development & implementation of all ATL/BTL /Digital communication and point of sale strategy including close coordination with trade marketing.
• Co-manage brand's top line along-with the GM-Marketing
• Co-ordinate with the sales department to implement and monitor marketing initiatives for the brand
• Build future growth segment by identifying new product segments and new target groups
• Work closely with the NPD teams to drive new product launches