Senior Brand Manager

Roles & Responsibilities :

• Lead the development and execution of strategic brand plans to enhance brand equity, drive consumer engagement and increase market share.
• Develop comprehensive brand strategies aligned with business goals and consumer insights.
• Analyse brand performance metrics and provide actionable insights
• Identify opportunities for brand innovation and expansion.
• Budgeting & budgetary control.
• Lead and mentor the marketing team, fostering creativity and collaboration
• Lead brand strategy for an established company with a diverse product portfolio.
• Oversee all aspects of brand marketing including advertising, digital presence, promotions while collaborating with cross-functional teams.
• Responsible for the development of all ATL/BTL/Digital communication and point of sale strategy including close coordination with trade marketing.
• Implement social & marketing plans and strategies in sync with business plans, annual marketing calendar, drive Product & support Brand campaigns & Tactical Traffic Driving campaigns along with all the stakeholders.

Qualifications:

• MBA, preferably from a reputed institute.

Experience :

• Proven track record of working as a brand manager/ senior brand manager.
• Experience of working in the Beauty & Personal Care or FMCG Sector.
• Proven track record of developing successful brand and market strategies.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Must have In-depth knowledge of branding, marketing, and advertising principles and best practices.
• Experience in developing the product portfolio through different channel mix including promotion schemes and advertisement campaign
• Proven experience of managing a large team and fast-growing business.
• Strong understanding of trade marketing, GT distribution channel, ATL/BTL, etc.

Competencies :

• Possesses strong interpersonal skills, strong written and verbal communication skills.
• Besides, being a Leader, should have the ability to engage, impact and influence People - Teams/Stakeholders (internal/external).
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Exhibits innovative and creative thinking.
• Excellent negotiation, and relationship-building skills.
• Excellent technical skills and well versed with MS Office.
• Excellent analytical and decision-making skills