Manager - Sales & Marketing - EdTech

Key Responsibilities:

1. Sales Growth Strategy & Execution:

• Develop and implement a comprehensive sales strategy to achieve and exceed annual targets.
• Analyze sales performance metrics and adjust strategies to ensure consistent growth.
• Collaborate with internal teams to optimize products, workshops, and seminars for better market reach.
• Manage the complete sales lifecycle from lead generation to conversion and retention.

2. Social Media Strategy & Management:

• Create and execute a robust social media plan across platforms such as Instagram, Facebook, LinkedIn, Medium, and YouTube.

- Develop and oversee engaging multimedia content (graphics, videos, blogs) to increase brand engagement.

• Monitor analytics to measure the impact of campaigns and optimize based on insights.

3. Outreach & Event Management:

• Plan and coordinate exhibitions, workshops, and community events to showcase STEM programs.
• Build and maintain relationships with event organizers, schools, and partners.
• Ensure timely follow-ups with leads from events to convert them into business opportunities.

4. Website & Digital Presence:

• Oversee the maintenance, accuracy, and SEO optimization of the company website.
• Work closely with the content and design teams to enhance user experience and digital visibility.

5. Brand Outreach & Communications:

• Manage creation and distribution of newsletters, press releases, and promotional materials.
• Collaborate with media outlets for coverage, interviews, and feature articles.
• Drive storytelling initiatives that align with the brand's mission and values.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-7 years of experience in sales and marketing, preferably in education, EdTech, or STEM-related sectors.
• Proven ability to design and execute integrated marketing campaigns across digital and offline channels.
• Strong understanding of social media marketing, content strategy, and performance analytics.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a startup environment.
• Passion for STEM education and making a social impact through learning innovation.