Marketing Manager

We are seeking a dynamic and experienced Marketing Manager to lead and build a newly established in-house marketing team at our university. This is a hands-on leadership role, perfect for someone who is ready to create systems from the ground up, mentor a diverse team, and bring strategic vision to life through strong execution.

About the Role

You will be the central pillar of our growing marketing team, overseeing functions such as content planning, performance marketing, design, and social media. Youll be expected to bring structure, energy, creativity, and operational excellence to a fast-paced, people-first environment with over 700 staff members.

Key Responsibilities

Team Leadership & Planning

• Lead a cross-functional marketing team: 1 Social Media Manager, 1 Performance Marketing Manager, 2 Graphic Designers, 1 Videographer, and 23 Marketing Interns.
• Build and implement systems, processes, and SOPs for a newly formed team.
• Allocate resources efficiently across departments and events, ensuring all shoots and campaigns are well-supported.
• Set clear team goals and KPIs, and mentor each team member toward high performance.

Content Oversight & Branding

• Review and approve the monthly content calendar and ensure timely, trend-relevant postings on all platforms.
• Maintain the highest standards of brand communication, ensuring all visual and written content aligns with university tone and aesthetic.
• Provide creative direction on all graphics and video assetsmust have a strong sense of design and storytelling.

Performance Marketing & Digital Coordination

• Oversee ad campaigns across Meta, Google, and YouTubeensuring high-performing content is promoted effectively.
• Ensure all campaign and admissions data is synced with the website and CRM via the Performance Marketing Manager.
• Align SEO strategies, landing page quality, and performance outcomes with the website team.

Operational & Strategic Execution

• Coordinate cross-departmentally to stay updated on all events and university activities.
• Ensure marketing communication is agile and aligned with real-time happenings on campus.
• Drive efficiency and effectiveness through timely delegation, follow-ups, and feedback loops.

What Were Looking For

• 57 years of marketing experience, with at least 23 years in a team leadership role.
• Proven track record of handling 360 marketingorganic, paid, digital, and visual communication.
• A strong eye for design, aesthetics, and storytellingmust be able to direct visual teams confidently.
• Excellent interpersonal skillscomfortable managing interns as well as collaborating with leadership.
• Comfortable with data, reporting, and fast decision-making in a large organizational setting.
• Experience in building marketing systems or leading new team setups is a huge plus.
• Bonus: Background in education, media, hospitality, or agency with diverse brand exposure.

Why Join Us

This is more than a managerial roleits a builders seat. Youll shape the foundation of a creative, high-impact marketing team at one of Indias most dynamic university campuses. If you thrive on structure, love growing people, and want to create standout institutional storytelling, this is your moment.