Growth & CRO Specialist

About the Role

We are looking for a Growth & CRO Specialist who can take ownership of the complete digital customer funnel from audience targeting and acquisition to conversion, retargeting and repeat purchase.

We are looking for someone who understands why customers convert, why they drop off, and how to systematically improve every stage of the funnel through data, experimentation and precise targeting.

The person will work closely with the marketing, creative, technology and business teams to continuously improve traffic quality, conversion rate, CAC, ROAS and overall revenue.

Key Responsibilities

1. Audience Targeting & Customer Segmentation

• Develop highly relevant target audiences based on customer demographics, behaviour, interests, intent and purchase history.
• Identify high-value customer segments and create differentiated acquisition strategies for each.
• Develop customer journeys for cold, warm and high-intent audiences.
• Continuously analyse audience performance and refine targeting based on conversion and revenue data.

2. Funnel Strategy & Optimization

• Own the complete funnel:
• Ad Landing Page Product/Service Page Lead/Add to Cart Checkout Purchase Repeat Purchase
• Identify leakage and drop-offs at every stage of the funnel.
• Build strategies to improve conversion at each stage.

3. Conversion Rate Optimization (CRO)

• Analyse website behaviour and identify conversion barriers.
• Improve landing pages, product pages, forms, CTAs, navigation, checkout and overall user experience.
• Conduct A/B and multivariate testing wherever relevant.
• Test creatives, content, trust elements and other conversion triggers.
• Use data and user behaviour rather than assumptions to make optimization decisions.

4. Performance Marketing & Acquisition

• Plan and optimize campaigns across Google, Meta and other relevant digital platforms.
• Analyse campaign performance at audience, creative, placement, keyword and funnel level.
• Continuously optimize CAC, ROAS, conversion rate and customer quality.

5. Retargeting & Remarketing

• Build retargeting journeys based on user behaviour, including:
• Website visitors
• Product/page viewers
• Video viewers
• Engaged users
• Leads
• Add-to-cart users
• Checkout abandoners
• Previous purchasers
• High-value customers
• Develop different messaging and offers for each stage rather than using one generic retargeting campaign.

6. Analytics & Customer Behaviour

• Own funnel analytics and conversion tracking.
• Analyse GA4, Google Ads, Meta Ads and other analytics platforms.
• Use heatmaps, scroll maps and session recordings to understand user behaviour.
• Identify patterns behind conversions and drop-offs.
• Build dashboards and reports covering:
• CAC, ROAS, Conversion Rate, Cost per Lead/Purchase, Add-to-Cart Rate, Repeat Purchase Rate, Revenue by channel/audience

7. Landing Pages & Creative Optimization

Modify/Create creatives basis the reports for maximum ROI

Required Skills

• Strong understanding of CRO and digital customer journeys
• Strong performance marketing knowledge
• Advanced understanding of Meta Ads and Google Ads
• Strong analytical and data interpretation skills
• Experience with GA4, Google Tag Manager and conversion tracking
• Experience with heatmaps/session-recording tools such as Clarity or Hotjar
• Understanding of A/B testing and experimentation
• Strong understanding of landing-page optimization
• Audience segmentation and retargeting expertise
• Strong understanding of attribution and funnel analytics
• Ability to work with creative, technology and marketing teams

Experience

2–5 years of relevant experience in Growth, CRO, Performance Marketing, D2C or E-commerce. Candidates should preferably demonstrate actual case studies/results where they have improved conversion rates, reduced CAC, increased revenue or scaled a digital funnel.

• Interested Candidate can share their resume over [HIDDEN TEXT]
• With the following details such as.
• Current / Expected CTC
• Notice Period
• Location.