Co-founder/Chief Executive Officer - Nutraceutical Products

Position Summary

The co-founder will be responsible for defining and executing the company's overall business strategy, driving revenue growth, strengthening brand positioning, expanding digital and marketplace presence, and building a high-performance leadership culture. The ideal candidate combines entrepreneurial leadership with strong experience in consumer brands, e-commerce, nutraceuticals, health & wellness, or beauty/personal care industries.

Key Primary Responsibilities

Strategic Leadership

• Define and execute the company's long-term vision, mission, and growth strategy
• Lead annual and multi-year business planning, budgeting, and performance management
• Identify market opportunities, category expansion, and innovation pipelines
• Build a scalable and sustainable business model focused on profitable growth

Revenue & Growth

• Drive revenue growth across:
• D2C website
• Tata 1MG, PharmEasy, Amazon, Flipkart, Quick Commerce Platforms and other marketplaces
• Subscription and retention programs
• New product launches (supported by existing doctor expertise)
• Optimize customer acquisition, retention, and lifetime value
• Expand market share in women's wellness and nutraceutical categories

E-commerce & Marketplace Excellence

• Scale D2C performance through conversion optimization, CRM, retention, and analytics
• Build marketplace growth strategies including advertising, catalog optimization, pricing, and visibility
• Improve operational efficiency across fulfilment, inventory, and customer service

Financial & Operational Leadership

• Own P&L management, profitability, cash flow, and financial performance
• Develop KPI-driven operational systems and reporting structures
• Improve margins through supply chain, procurement, and operational efficiencies
• Partner with investors, board members, and external stakeholders as needed

Team & Culture

• Build and mentor a high-performing leadership team
• Foster a culture of accountability, innovation, agility, and collaboration
• Attract and retain top talent across functions
• Promote diversity, inclusion, and women-centric leadership values

Key Secondary Responsibilities

Brand & Consumer Strategy

• Strengthen the company's positioning as a trusted women's wellness brand
• Oversee brand marketing, digital marketing, influencer partnerships, and content strategy
• Ensure strong consumer engagement and customer satisfaction
• Champion consumer-centric product innovation based on insights and trends

Product & Innovation

• Collaborate with R&D and product teams to develop science-backed nutraceutical products
• Ensure products align with regulatory standards and quality benchmarks
• Drive innovation in formulations, packaging, and wellness experiences