98+ Applicants
Posted: 5 days ago
5-7 years
Bengaluru / Bangalore, Karnataka
work from office
Posted: 5 days ago
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Applicants: 98+
Job Description
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Job Description
Company: Mellow Designs
Experience Required: 5+ Years
Location: Bengaluru
Working Days: Monday to Friday
Department: Creative Strategy
Brand Strategy & Positioning
Experience Required: 5+ Years
Location: Bengaluru
Working Days: Monday to Friday
Department: Creative Strategy
Brand Strategy & Positioning
- Develop brand positioning, tone of voice, messaging frameworks, and communication strategies
- Conduct market research, competitor analysis, and audience understanding to build effective brand narratives
- Create brand storylines and communication guidelines for clients
- Plan and develop social media content strategies aligned with brand goals
- Write engaging copy for Instagram, LinkedIn, campaigns, reels, ads, and captions
- Collaborate with designers and content creators to execute platform-specific campaigns
- Ensure consistency in tone, messaging, and visual storytelling across channels
- Conceptualize and execute integrated marketing campaigns
- Develop campaign ideas, taglines, launch communication, and content direction
- Translate business objectives into creative communication strategies
- Present strategic ideas and campaign concepts confidently to clients
- Write website copy including homepages, landing pages, brand stories, service pages, and CTAs
- Structure website communication for better user engagement and brand clarity
- Work with UI/UX and design teams to ensure cohesive digital experiences
- Participate in client meetings, brainstorming sessions, and strategy discussions
- Work closely with the creative and marketing teams to ensure strategic alignment
- Manage multiple projects simultaneously in a fast-paced environment
- 5+ years of experience in brand strategy, copywriting, or creative strategy
- Strong understanding of branding, digital marketing, social media, and consumer behavior
- Excellent writing, storytelling, and presentation skills
- Experience working on campaigns, brand launches, and digital communication
- Ability to think strategically while maintaining strong creative execution
- Proficiency in creating decks, brand narratives, and campaign presentations
- Experience in agency or design studio environments is preferred
- A strong storyteller with strategic thinking abilities
- Someone who can turn ideas into meaningful brand communication
- A creative thinker who understands both aesthetics and business goals
- Someone proactive, detail-oriented, and passionate about branding and culture
Skills
BrandingDigital MarketingCopywritingMarketing CampaignsMediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
Important dates & deadlines?
Application Deadline
27 Sep 26, 04:15 PM IST
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