Social Media & Influencer Marketing Manager

: Social Media & Influencer Marketing

About the Role

Key Responsibilities

• Social Media Strategy & Ideation: Develop creative ideas, content themes, and campaigns to strengthen brand visibility, engagement, and community growth across social media platforms.
• Content Planning & Execution: Build social media calendars, plan content themes, and coordinate the timely execution of posts, reels, stories, and other digital assets.
• Team Guidance & Coordination: Brief and guide the creative and content teams on ideas, formats, trends, and execution to ensure high-quality and consistent brand communication.
• Influencer Marketing: Identify relevant influencers and creators, manage outreach and collaborations, negotiate deliverables, and coordinate end-to-end campaign execution.
• Trendspotting: Stay updated on emerging social media trends, viral formats, platform updates, and competitor activities to identify opportunities for the brand.
• Campaign Management: Plan and execute social media campaigns, product promotions, brand collaborations, and special initiatives to drive awareness and engagement.
• Cross-functional Collaboration: Work closely with brand, design, content, and marketing teams to align social media activities with broader business and brand objectives.
• Performance Tracking: Monitor key metrics such as reach, engagement, follower growth, content performance, and influencer campaign effectiveness; use insights to improve future activities.
• Community Management: Oversee audience interactions, comments, messages, and community engagement to build a strong and active brand presence.
• Content Coordination: Manage timelines, approvals, and deliverables across internal teams, influencers, and external agencies to ensure smooth execution.

What We’re Looking For

• 3–6 years of experience in social media management, digital marketing, influencer marketing, or brand marketing.
• Strong creative thinking and the ability to translate ideas into engaging social media campaigns.
• Hands-on experience managing social media platforms such as Instagram, Facebook, LinkedIn, X, Threads and YouTube.
• Experience working with influencers and content creators, from identification and outreach to execution and performance tracking.
• Ability to brief, guide, and coordinate with creative teams, designers, video editors, and other stakeholders.
• Strong understanding of reels, short-form videos, digital storytelling, and social media trends.
• Good project management, communication, and coordination skills.
• A proactive, hands-on approach with the ability to manage multiple projects and deadlines.

Preferred Qualifications

• Experience in a D2C, consumer brand, lifestyle, beauty, personal care, or home and décor business.
• Experience managing multiple brands or working in a fast-paced startup environment.
• Familiarity with social media analytics and influencer marketing tools.