Manager/Senior Manager - HR Business Partner - FMCG

Role Overview:

We are looking for an experienced HR Business Partner - Sales & Marketing who has strong hands-on experience in managing the complete Performance Management System (PMS) for the Sales & Marketing function.

The candidate should have worked closely with Sales and Business Heads on KRA/KPI setting, goal cascading, performance reviews, ratings, calibration, PIP and performance-linked actions.

This role is primarily focused on PMS and Sales HRBP activities. Candidates whose experience is predominantly in Talent Acquisition/Recruitment or Employee Relations will not be considered.

Key Responsibilities:

• Act as HRBP for the Sales & Marketing function and work closely with Sales/Business Heads.
• Manage the end-to-end PMS cycle for Sales & Marketing teams.
• Facilitate KRA/KPI setting and goal cascading aligned with business objectives.
• Ensure clear and measurable performance objectives for different Sales roles.
• Coordinate mid-year and annual performance reviews.
• Support managers in performance evaluation and provide guidance on objective assessment.
• Coordinate performance calibration across teams/functions.
• Analyse performance ratings and identify high performers and performance gaps.
• Drive Performance Improvement Plans (PIP) for underperforming employees.
• Support performance-linked increment, promotion and incentive recommendations.
• Develop and maintain PMS-related MIS, dashboards and performance reports.
• Track Sales performance metrics and connect them with individual/team objectives.
• Partner with Sales leadership to identify performance and capability gaps.
• Provide insights to management on performance trends, productivity and manpower effectiveness.
• Ensure timely completion of PMS activities and maintain process governance.
• Support other Sales HRBP activities as required.

Key Performance Areas:

• End-to-end PMS management
• KRA/KPI setting and review
• Goal cascading
• Performance rating & calibration
• PIP management
• Performance analytics & MIS
• Sales productivity
• Performance-linked increments/promotions/incentives
• Business partnering with Sales & Marketing leadership

Candidate Profile:

• MBA/PGDM in HR preferred.
• 5 - 10 years of relevant HR experience.
• Strong experience as HRBP for Sales & Marketing.
• Mandatory hands-on experience in PMS/KRA/KPI management.
• Experience in Manufacturing, FMCG, Building Materials, Consumer Products or similar industries preferred.
• Strong analytical and stakeholder management skills.
• Good understanding of Sales organisation structures and Sales KPIs.
• Excellent communication and presentation skills.

Not a Fit:

• Pure Talent Acquisition / Recruitment profiles
• Profiles primarily focused on Employee Relations / IR
• HR Operations profiles without strong PMS exposure
• Candidates who have only coordinated PMS administratively without owning the process