Area Sales Manager

Role Purpose

• Responsible for sales value achievement & volumes for Industrial products in assigned areas in Projects & Industries.
• Responsible for capturing market insights and major initiative execution in the assigned geography
• Key Account Management
• Identifying & exploring Industries and opportunities in consultation of Technical Service team
• Accurate & constant feedback to the Management on market developments & competition
• Driving Initiatives as per dynamics of Industrial business in the assigned areas
• Expansion of Industrial clients, Distributor Addition, Contractors Connect for projects
• Manage and accelerate Team Performance and motivate to achieve desired targets.

Achieving assigned sales objectives & targets in terms of;

• Overall Industrial sales Value
• Product & Area Wise Sales
• New/Focused Product Sales

• Driving and executing strategies (not restricted to schemes) to counter
• competition aggressively
• Ensuring distributors management as per distributors management policy
• Ensuring 100% schemes execution in consultation with zonal managers/NSM
• Driving and achieving sales target through his team
• Analyze Industrial market Data and achieve addition of more Industrial clients
• Ensuring distributor appointment in vacant territories with the help of Team
• Ensuring the addition of customers, developing existing customers in the
• assigned territories with the help of team
• Ensuring inventory at distributors as per company policy
• Ensuring100% receivables as per credit policy
• Responsible for process digitization i.e. DMS, Order management.
• Proactively monitor financially stressed customers and dealers and take
• corrective action with the help of seniors.
• Job Specifications
• Qualification Graduate in any discipline. Post-graduation in management is preferred.
• Experience 08 to 12 years of experience, Min. 2 yrs. Industrial exposure is preferable
• Preferred
• Industries
•  Building Materials
•  Paints/ Chemicals
• Functional
• Competency
•  Sales management, Distribution & Distributor management, Channel
• management
•  Site Funnel Management, People management, Inventory management
• Behavioral
• Competency
•  Communication, Leadership & Team building, Problem solving, Conflict
• management
•  Emotional intelligence, Analytical abilities, Positive, self-motivated & selfstarter
• approach
• Crucial Job Role of
• ASM
•  Sales numbers achievement is the prime accountability of this role holder and
• to track and maximize growth at every customer.
•  Focus on Industrial Segment with bulk supplies.
• Target Market
•  Industries, Manufacturing, Bangles, Handicraft, Paint brushes etc.
•  Product Consumers