PPC Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-4 years
Kolkata
Digital Marketing/Marketing
Work From Office
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Job Description

What role you will play in team: Manage and optimize paid search campaigns across various platforms. You will be responsible for maximizing ROI and improving campaign efficiency.

What you will do: Develop and implement PPC strategies, track keyword performance, and adjust bids to optimize results.

Key responsibility:

  • Manage and optimize paid search campaigns (Google Ads, Bing Ads)
  • Conduct keyword research and analysis
  • Create and manage ad copy
  • Track campaign performance and make optimizations
  • Manage campaign budgets and spending
  • Stay updated on the latest PPC trends and best practices

Required Qualification and Skills:

  • Bachelor's degree in marketing or related field
  • 2-4 years of experience in PPC
  • Experience with Google Ads and other PPC platforms
  • Strong analytical and problem-solving skills
  • Excellent communication and reporting skills

Benefits Included:

  • Competitive salary and benefits
  • Opportunities for professional growth
  • Collaborative and supportive team environment
  • Chance to work on challenging projects

A Day in the Life: A day involves monitoring campaign performance, adjusting bids and keywords, creating new ad copy, and analyzing data to improve ROI.

Skills

PPCGoogle AdsBing AdsKeyword ResearchAd CopywritingCampaign Optimization

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