Manager - Business Development - Marketing Agency

Budget:

Max 23 Lacs fixed ctc

Key Responsibilities:

Business Development & Revenue Growth:

• Drive agency growth through both inbound & outbound lead generation and conversion of opportunities.
• Build and maintain a robust pipeline of prospective clients across industries.
• Leverage personal networks, referrals, LinkedIn, industry events, and other channels to identify and acquire new business opportunities.
• Develop strategic partnerships that contribute to agency growth and visibility.
• Consistently achieve revenue and business acquisition targets.

Client Acquisition & Pitch Management:

• Independently manage the complete sales lifecycle - from initial outreach and discovery calls to proposal submission, negotiation, and closure.
• Understand client business challenges and recommend relevant marketing and communication solutions.
• Lead client presentations, pitches, workshops, and business discussions. You will directly head all pitches, irrespective of services - be it social, digital, print, web & tech, strategy or studio related.
• Work closely with internal teams to create compelling pitch strategies and customized proposals and see them through right from scratch to the very end of the tunnel.
• Develop accurate commercial estimates and cost proposals based on project scope and requirements.
• Creation of case boards, case studies, decks, showreels & other relevant material & build a long term repository for growth.

Strategic Consulting:

• Participate in brainstorming sessions and contribute strategic inputs for client opportunities.
• Proactively build rapport with all of clientele to be able to identify opportunities of growth across the year.
• Recommend integrated solutions across the agency's service offerings.
• Stay informed about industry trends, competitor activities, and emerging opportunities.

Commercials & Negotiations:

• Lead commercial discussions and negotiations with prospective clients.
• Secure approvals and ensure smooth transition from closure to onboarding.
• Maintain profitability while ensuring client expectations are met.

Contract & Process Management:

• Support drafting and management of client agreements and commercial documentation.
• Track contract start dates, renewals, extensions, and closure timelines.
• Ensure contractual compliance and documentation are maintained accurately.

Internal Collaboration:

• Work closely with creative, strategy, media, digital, tech, and account management teams to build winning solutions.
• Coordinate periodic updates of agency credentials, pitch decks, service presentations, and capability documents.
• Ensure relevant case studies and success stories are documented and readily available for future business opportunities.
• Build processes to ensure understanding of new campaigns, time to time, across all pods to be able to consistently learn & grow.
• Travel to each of the other locations and collaborate with the team for a week each on an ongoing campaign or a new brief.

Reporting & Performance Management:

• Present quarterly business development reports covering:

• 1. Opportunities generated
• 2. Pitches delivered
• 3. Wins and losses
• 4. Revenue closed
• 5. Conversion metrics
• 6. Pipeline forecast for upcoming quarters

• Analyse business performance and recommend growth initiatives.