Manager - Performance Marketing & Social Media - SaaS - IIM/MDI/ISB

Budget: till 25 Lacs fixed and variables as commission basis + esops (if applicable)

Criteria: Must be from top B-School and SAAS exp

Location: Bangalore, work from office, 5 days

What You'll Own:

• Diagnose and define the content strategy figure out what's actually working, what our audience (manufacturing plant heads, quality engineers, industrial buyers) responds to and where to double down or cut.
• Build and run the full engine yourself from ideation to shooting/recording to editing to publishing to analyzing performance, across LinkedIn, YouTube, Instagram, Facebook etc.
• Identify new content formats and channels we haven't tried you're expected to bring ideas we haven't thought of, not just execute a fixed set of pillars.
• Connect content to pipeline work with sales/GTM to understand what messaging actually converts, and close the loop between content and leads.
• Drive lead generation as a core KRA build and own mechanisms (gated content, campaigns, sign-ups, sourced pipeline from social) that convert visibility into measurable leads, not just engagement.
• Set up your own systems calendars, workflows, tooling, whatever you need; we're not looking for someone who needs a system handed to them.

What We're Looking For:

• 2-5 years in social/content marketing, with real evidence of having built something from scratch (a page, a channel, a campaign) rather than just running an existing playbook.
• Strong problem-solving instincts comfortable with ambiguity, figuring out "what should we even be doing" before "how do we execute it".
• Sharp writing and a good ear for what doesn't sound like generic B2B content.
• Hands-on with tools (Canva, CapCut/iMovie, Loom or equivalents) this is not a "brief someone else" role.
• Bias to action ships fast, learns from data, iterates without waiting for detailed direction.
• Bonus: prior startup experience, B2B/industrial exposure, or founder-adjacent content experience.

What Success Looks Like:

• Within 3 months, you should have identified what's working, killed what isn't, and be running an engine that's recognizably yours not a continuation of what existed before you joined.