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Job Description
Messe Frankfurt Middle East is a trusted leader in the region's B2B exhibition landscape, delivering impactful trade shows that shape industries and accelerate business growth. Based in Dubai, we are the regional arm of Messe Frankfurt GmbH one of the world's largest and most respected exhibition organizers, with a legacy of excellence spanning over 800 years. Our global network, industry expertise, and commitment to innovation allow us to create powerful business platforms that connect suppliers, buyers, and thought leaders from around the world.
Our diverse and growing portfolio includes some of the Middle East's most iconic trade fairs such as Intersec, Beautyworld Middle East, Automechanika Dubai, and Light + Intelligent Building Middle East. These events not only reflect the latest industry trends but also serve as launchpads for new products, partnerships, and ideas that shape the future of their respective sectors.
We are hiring a Marketing Executive to deliver impactful, results-driven campaigns within our Consumer Goods Portfolio.
We're looking for ambitious, creative B2B marketing professionals who thrive in fast-paced environments and want to grow their career with one of the region's leading event organizers.
What You'll Be Doing
- Execute targeted exhibitor and visitor marketing campaigns for international B2B trade shows, delivering qualified leads and strong visitor turnout.
- Manage multi-channel activities including digital, social media, email marketing, advertising, partnerships, and on-site promotions.
- Collaborate with internal teams (design, operations, CRM, PR) and external agencies (media partners, creative, research, print) to deliver campaigns on time and to the highest standard.
- Produce professional marketing collateral and communications aligned with both event branding and Messe Frankfurt Middle East guidelines.
- Support sales teams with tactical campaigns to drive exhibitor acquisition, retention, and upsell opportunities.
- Monitor campaign performance, provide regular reporting, and make recommendations for continuous improvement.
- Research competitor activity, industry trends, and customer insights to inform campaign strategy.
- Manage barter agreements with publishers and partners to enhance event promotion.
What You'll Bring
- 2+ years of proven B2B marketing experience – exhibitions or events experience preferred.
- Strong understanding of marketing communications across both digital and traditional channels (social, EDM, DM, advertising, online, print).
- Experience managing agencies and delivering against campaign schedules and KPIs.
- Excellent written and spoken English with strong copywriting and business communication skills.
- Confident, proactive, and highly organized, able to manage multiple campaigns simultaneously.
- Skilled in Microsoft Office; experience with CRM systems and digital campaign tools is an advantage.
Why Join Us
At Messe Frankfurt Middle East, you'll be part of a dynamic marketing team driving the success of one of the region's most recognized B2B exhibitions. You'll gain exposure to global markets, work with diverse stakeholders, and develop campaigns that directly impact commercial results.
Skills
AdvertisingBrandingCampaign PerformanceCopywritingEmail MarketingMarketing CampaignsMediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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