Advertising Executive

Job Title: Digital Marketing Executive

Roles & Responsibilities

1. Create fresh, creative and engaging content for the company's digital marketing activities.
2. Develop new marketing ideas, concepts and strategies to improve business growth.
3. Create daily social media posts, reels, promotional videos and advertisements.
4. Handle and manage the company's social media platforms, including Instagram, Facebook, LinkedIn and other digital platforms.
5. Conduct product photography and video shoots for marketing and promotional purposes.
6. Independently handle video editing, photo editing and creative designing.
7. Design attractive promotional posters, banners, product creatives and marketing materials.
8. Plan, create and publish regular advertisements and promotional campaigns.
9. Manage paid advertisements through Meta Ads, Google Ads and other relevant platforms.
10. Generate quality business leads through digital marketing campaigns.
11. Convert social media enquiries and leads into potential business opportunities.
12. Develop innovative marketing strategies to increase brand awareness, customer engagement and sales.
13. Research competitors, identify market trends and introduce new promotional ideas.
14. Monitor advertising performance, analyse results and continuously improve marketing strategies.
15. Work closely with the sales team to follow up on leads and convert them into actual business.
16. Take complete responsibility for improving the company's online presence and generating business through digital platforms.

Skills Required

• Social media management
• Content creation and content writing
• Video shooting and video editing
• Photo editing and graphic designing
• Canva, Photoshop and other editing tools
• Instagram and Facebook marketing
• Meta Ads Manager and Google Ads
• Lead generation and digital campaign management
• Creative thinking and innovative marketing ideas
• Good communication and business development skills

Key Expectation

The candidate should be creative, self-driven and capable of independently managing the company's complete digital marketing activities.

The main objective is not just posting content but coming up with new ideas, creating engaging content, promoting products and services, generating quality leads and ultimately increasing the company's business and revenue.