Head Of Growth - D2C | 5 To 10 Yrs | FMCG | Mumbai

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°

About Our Client:

We are pre-revenue and launch within the next quarter, with Amazon and quick commerce as core

launch channels. These channels are also where margins are won or lost, through ad spend, fees, fulfilment and discounting. We need one senior owner who has taken brands from zero on these platforms and can give every brand a shared playbook, the right team and open doors at the platforms. This person designs the playbook and the org behind it, and does not run campaigns

day to day.

Key responsibilities:

• End-to-End Launch Playbooks: Build and lead a repeatable D2C launch engine—defining growth plans, channel mix, positioning, and foundational tracking setups across incoming brand batches.
• Full-Funnel Ad Engine Management: Own strategy and scaling across Meta (Advantage+, prospecting, retargeting) and Google (Search, PMax, Shopping, YouTube) with deep focus on CAC, ROAS, MER, and payback targets.
• Creative & Content Direction: Partner with content and creative teams to brief compelling angles, formats, and hooks; systematize a reusable library of winning ad concepts and creative testing frameworks.
• Systematization & Low-Touch Handover: Package successful launch mechanics into operational templates and standards so brand executors can run subsequent cohorts with minimal oversight.
• Platform & Agency Leadership: Serve as the senior liaison with Meta and Google India teams for betas, credits, and support; guide brand-level growth executors and lead root-cause analysis when performance fluctuates.
• Modern Analytics & AI Fluency: Own performance tracking (Conversions API, GA4, attribution, incrementality) and leverage modern AI tools to accelerate analysis, workflows, and creative iteration.

What were looking for:

• Total Experience: 5–10 years of proven experience in D2C performance marketing and growth strategy for consumer brands in India.
• Critical 0-to-1 Track Record: Demonstrable success taking at least one D2C consumer brand from zero to sustainable, profitable customer acquisition.
• Balanced Channel Mastery: Deep, hands-on expertise managing substantial budgets across both Meta and Google advertising ecosystems.
• Category Relevance: Direct category experience in at least one key domain: Food, Beauty/Personal Care, Health & Wellness, or Fashion.
• Platform Network: Strong, active working relationships with Meta and Google India partner teams.
• Analytical & Creative Acumen: Excellent data-driven root-cause diagnostic capabilities paired with sharp creative judgment for ad hooks and copy.
• (Bonus / Nice-to-Have): Multi-brand/house-of-brands experience, creator/influencer program management, and conversion rate optimization (CRO)/retention exposure.