Media Lead | 6 Yrs | FMCG | Early Stage Startup | Mumbai

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle - 360°

About the client:

Our Client operates in the FMCG and personal care industry, focusing on consumer products in the beauty, wellness, and lifestyle space.

The Role:

• We are seeking an experienced and data-driven Media Lead to develop and execute integrated
• media strategies that drive brand awareness, customer acquisition, and business growth. The
• ideal candidate will be responsible for planning, buying, optimizing, and analyzing media
• campaigns across digital and traditional channels while managing agency relationships and
• media budgets.

Key Responsibilities:

• Develop and implement comprehensive media strategies aligned with business and marketing objectives.
• Plan, execute, and optimize media campaigns across digital, social, search, display, video, OTT, print, radio, outdoor, and television channels as applicable.
• Manage media budgets, allocations, forecasting, and spend optimization to maximize ROI.
• Collaborate with creative, content, brand, and performance marketing teams to ensure campaign effectiveness.
• Evaluate media opportunities, partnerships, sponsorships, and strategic collaborations.
• Monitor campaign performance and provide actionable insights to improve efficiency and effectiveness.
• Lead media planning, media buying, audience targeting, and campaign execution processes.
• Manage relationships with media agencies, publishers, vendors, and platform partners.
• Analyze market trends, consumer behavior, competitor activities, and media consumption patterns.
• Prepare regular reports and presentations on campaign performance, media investments, and business impact.
• Ensure campaigns adhere to brand guidelines and industry best practices.

Required Qualifications

• Bachelors degree in Marketing, Advertising, Communications, Business, or a related
• field.
• 6–10 years of experience in Media Planning, Media Buying, Performance Marketing,
• Advertising, or related functions.
• Strong understanding of digital media platforms including Google Ads, Meta Ads,
• YouTube, LinkedIn, programmatic advertising, and analytics tools.
• Experience managing large-scale media budgets and multi-channel campaigns.
• Strong analytical and data interpretation skills.
• Excellent stakeholder management, negotiation, and communication skills.
• Proven ability to deliver measurable results through media investments.