Vice President Digital Marketing

• Role Summary:
• We are looking for an experienced professional to lead Digital customer acquisition to enhance revenue, organic, traffic and customer engagement.
• Pre-requisites for consideration of candidature:

• MBA from premier B-Schools.
• 12-15 years of experience.

• Companies (e.g., e-commerce, EdTech, e-health) or Healthcare of having led teams on SEM and SEO with sizeable digital spend is a must.
• Must have:
• • Strong leadership skills and team management
• experience
• • Good D2C marketing experience and a passion
• for digital technologies
• • Revenue target responsibility experience in a
• digital business.
• Key Job Responsibilities:
• • Develop and lead the digital customer acquisition strategy across all
• digital touchpoints — including website, content platforms, email,
• and social media — ensuring alignment with the companys vision
• • Drive growth in digital acquisition and take full ownership of traffic,
• conversion, and ROI across all digital channels, including paid search,
• SEO, affiliate marketing, retargeting, content marketing, CRM, and
• inside sales. Define investment priorities, audience segmentation,
• and performance expectations to maximize return.
• • Continuously optimize performance through data-driven
• experimentation and insight-led enhancements, including A/B and
• multivariate testing, customer segmentation, creative partnerships,
• and landing-page optimization.
• • Oversee the day-to-day execution and performance of all digital
• marketing initiatives, ensuring disciplined campaign management,
• quality of execution, and agility in response to performance trends.
• • Establish key performance metrics and provide proactive reporting to
• senior leadership on a weekly, monthly, and quarterly basis,
• highlighting trends, insights, and opportunities for performance
• improvement and scale.
• Other details:

• CTC Range: Best in the Industry
• Reporting to: CEO
• Location: Gurgaon

• Functional Knowledge, Skills and Experience:
• • Creative skills to generate new marketing ideas for effectively connecting with
• target audience.
• • Deep and nuanced understanding of customer segmentation, customer
• behavior / decision making journey for B2C &D2C products & services
• • Strong business acumen and ability to connect revenue & brand objectives
• with marketing levers and ability to develop a full-blown marketing execution

• Ability to synthesize data and make data-driven decisions
• Should be analytical, curious, and have good problem solving and

stakeholder management skill

Behavioural Competencies:

• Achieves Results and Is Accountable
• Plans and Organizes Effectively
• Adheres to Processes
• Resolves Problems
• Collaborates with Others