Influencer Marketer

Roles and Responsibilities:

• Influencer Identification & Outreach: Hunt, evaluate, and onboard influencers across skincare, dermatology, and wellness categories leveraging both personal networks and influencer databases/platforms.
• Agency Collaboration: Manage relationships with influencer marketing agencies and barter agencies, negotiating deliverables, timelines, and commercials effectively.
• Concept Development: Collaborate with influencers to design engaging, authentic, and brand-aligned content concepts for campaigns.
• Barter Management: Handle barter influencer campaigns end-to-end, including coordination with barter agencies, shipment of products, and timely follow-ups.
• Campaign Execution: Oversee briefing, content approvals, go-live timelines, and real-time coordination with influencers and their teams.
• Tracking & Reporting: Monitor influencer posts, stories, reels, and videos, ensuring proper tagging, compliance, and deliverables. Prepare detailed reports on campaign performance (reach, engagement, ROI, EMV).
• Relationship Building: Foster long-term relationships with creators, dermats, and influencer networks, ensuring repeat collaborations and loyalty.
• Trend Spotting: Stay updated with platform trends, content formats, and emerging creators to keep Dermis Oracle ahead in influencer marketing.
  

Requirements:

• 3 to 4 years of proven experience in influencer marketing, preferably in skincare, beauty, wellness, or FMCG.
• Strong network and access to influencer databases, groups, and agencies.
• Demonstrated success in closing influencer deals (barter + paid).
• Experience conceptualizing content ideas with influencers and creators.
• Hands-on experience managing barter campaigns and coordinating product shipments.
• Strong negotiation, multitasking, and communication skills.
• Ability to track KPIs, analyze performance, and provide actionable insights.
• Bachelors or Masters in Marketing, Mass Communication, or related field.