Head Of Social Media Operations

About Us

RAKU Real Estate is a vibrant, fast-growing real estate agency registered with the Dubai Economic Department (License: 1115710) and RERA (License: 32657). Since our establishment in 2022, we have rapidly ascended to become a market leader, achieving a transaction volume exceeding 2 billion RMB within just two years. In 2023 alone, we recorded 1 billion RMB in sales and were honored with a light show on the Burj Khalifa, the world's tallest building. We pride ourselves on a one-stop service model, empowering global investors with premium property opportunities.

We are seeking a visionary Head of Social Media Operations to lead our digital brand presence. You will be responsible for defining our content strategy across global and Chinese platforms (XiaoHongShu/ RedNote, Douyin, WeChat Channels, Instagram) to drive brand awareness and support sales conversion for the Chinese investor market.

Key Responsibilities

• Strategic Oversight: Lead the overall operation of the company's new media matrix (XiaoHongShu, Douyin, WeChat Channels, Instagram, etc.) to enhance brand prestige.
• Content Direction: Formulate and execute content strategies that increase brand exposure and global visibility.
• Production Management: Oversee the end-to-end production of property showcases, agent branding videos, and corporate content.

• Sales Support: Collaborate with the sales team to coordinate shoots for listings, team profiles, and major marketing events.
• Team Leadership: Manage internal or outsourced teams, including photographers, video editors, and copywriters.
• Data-Driven Optimization: Analyze platform metrics to optimize content performance and improve lead generation for sales conversion.
• Process Standardization: Establish standard operating procedures (SOPs) for content creation, from conception to publishing frequency.

Requirements

• Experience: 3+ years in Social Media, Marketing, or Content Operations.
• Industry Background: Proven experience in Real Estate (preferred), MCNs, or high-end brand management.
• Platform Expertise: Deep understanding of short-video algorithms with a portfolio of successful account growth cases.

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• Creative Directing: Strong ability to coordinate professional shoots; must understand high-quality content aesthetics.
• Language: Professional fluency in Mandarin and English (targeting the Chinese market).
• Execution: A results-oriented professional who understands sales-driven content needs.

Compensation & Benefits

Salary: AED 18,000 20,000 per month.

Incentives: Performance bonuses based on content engagement and lead conversion.

Support: UAE Work Visa provided.

Leave: Annual leave in accordance with UAE Labor Law.