Digital Marketing Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
3-5 years
Dubai - United Arab Emirates (UAE)
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Job Description

  • 1. Digital Campaign Support
  • ◦ Assist in planning, implementing, and monitoring digital marketing campaigns
  • across email, search engines, and other digital platforms.
  • ◦ Develop content tailored to campaign objectives and ensure all deliverables align
  • with brand guidelines.
  • ◦ Monitor campaign performance and recommend adjustments to improve results.
  • 2. Market Research & Analysis
  • ◦ Conduct research to identify trends, customer behavior, and opportunities within the
  • forex and financial markets.
  • ◦ Evaluate the success of digital marketing initiatives through detailed performance
  • analysis.
  • ◦ Prepare regular reports with insights and recommendations based on data.
  • 3. SEO & SEM Assistance
  • ◦ Support the implementation of SEO strategies to improve organic search visibility.
  • ◦ Assist with managing and optimizing paid search campaigns, including conducting
  • keyword research and analyzing campaign performance.
  • ◦ Monitor website analytics to identify areas for optimization and improvement.
  • 5. Email Marketing
  • ◦ Manage email campaigns, including the creation, scheduling, and analysis of
  • performance metrics.
  • ◦ Optimize email marketing strategies to improve open rates, click-through rates, and
  • conversions.
  • Key Performance Indicators (KPIs)
  • Lead Generation: Number of qualified leads generated through digital channels.
  • Website Traffic: Growth in unique visitors and page views due to digital campaigns.
  • Email Campaign Metrics: Open rates, click-through rates, and conversion rates.
  • SEO Metrics: Improvements in organic traffic, keyword rankings, and domain authority.

Skills

Digital MarketingCampaign PerformanceEmail MarketingKeyword ResearchMarketing CampaignsOptimizationMarketingSeoDigital Marketing Specialist

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