Social Media Marketing Specialist

Role: Full Time

Location: Malad West, Mumbai

Experience: 1 Year

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Key Responsibilities

1 Social Media Strategy & Planning

• Assist in developing and executing social media strategies for both in-house brands.
• Create monthly content calendars aligned with marketing campaigns, product launches, and brand goals.

2 Content Creation & Management

• Ideate, create, and schedule engaging content (images, reels, carousels, stories, and videos) across platforms like Instagram, LinkedIn, Facebook, and YouTube.
• Collaborate with the design team for creatives and ensure brand consistency in tone, voice, and aesthetics.

3 Community Management

• Respond to comments, messages, and customer queries promptly and professionally.
• Engage with followers, influencers, and relevant communities to build authentic brand relationships.

4 Performance Tracking & Analytics

• Monitor post-performance, engagement, and follower growth using tools like Meta Business Suite
• Prepare weekly and monthly social media performance reports and suggest improvement areas.

5 Campaign Execution

• Support influencer collaborations and partnerships when required.

6 Trend Research & Competitor Analysis

• Stay updated with platform trends, viral content formats, and algorithm changes.
• Conduct competitor analysis to identify new opportunities for content innovation.

Secondary Responsibilities

• 1 Brand Storytelling
• Support in developing and maintaining the brand tone across all content formats and communication channels.
• 2 Cross-Platform Coordination
• Repurpose content for different social media platforms while maintaining platform-specific best practices.
• 3 Collaboration
• Work closely with the SEO and content teams to align social content with blog and website updates.

Performance Indicators (KPIs)

• 1 Engagement Rate
• Increase engagement rate through quality and consistent posting.
• 2 Follower Growth
• Steady and organic follower increase across key platforms.
• 3 Reach & Impressions
• Improve post visibility through trend-based and high-performing content.
• 4 Lead Generation
• Generate qualified leads or inquiries through strategic campaigns.
• 5 Brand Consistency
• Maintain brand tone, voice, and visual identity across all social platforms.
• 6 Reporting
• Submit daily and weekly activity reports to the Senior Digital Marketing Executive or Manager.