Senior Manager - Digital Business - ECommerce

Digital Business - Senior Manager

About the Role:

To lead and scale our digital commerce business across brand web shop and online marketplaces. This role owns the digital business and is responsible for driving sustainable revenue growth, profitability, customer experience, and operational excellence. The ideal candidate combines strategic thinking with strong execution capabilities and has experience building high-growth digital businesses for leading consumer brands.

Key Responsibilities:

1. Business Strategy:

• Define and execute the digital commerce strategy aligned with overall business objectives and ensuring achievement of revenue, margin and profitability targets.
• Develop annual operating plans, sales forecasts, budgets and growth roadmaps.
• Identify new business opportunities, customer segments and revenue streams.
• Drive sustainable growth through data-driven commercial decisions.

2. Digital Business Growth:

• Drive customer acquisition, retention and customer lifetime value across all digital channels.
• Scale brand website and marketplace businesses (Myntra, AJIO, Nykaa etc).
• Optimize assortment, pricing, promotions, merchandising and conversion to maximize revenue.
• Lead initiatives to improve traffic, conversion rate, average order value and repeat purchase.
• Drive profitability by improving channel mix, marketing efficiency and operational productivity.

3. Marketplace Management:

• Develop and execute marketplace growth strategies across key online partners.
• Manage marketplace relationships, joint business planning and commercial negotiations.
• Oversee catalog health, inventory availability, pricing, promotions and marketplace advertising.

4. Performance Marketing & Customer Growth:

• Lead Performance Marketing teams and agency partners across Google, Meta, Affiliate and Marketplace advertising.
• Own digital marketing budgets and optimize acquisition efficiency.
• Monitor and improve business KPIs including: CAC | ROAS | Conversion Rate | Customer LTV | Repeat Purchase Rate | Revenue per Visitor.
• Collaborate with CRM teams to improve customer retention and engagement.

5. SEO & Organic Growth:

• Define and execute the overall SEO strategy in alignment with global brand guidelines.
• Partner with agencies to improve organic visibility, technical SEO, content strategy and website performance.
• Monitor keyword performance, search rankings and organic traffic growth.
• Drive continuous improvements through technical SEO audits, content optimization and backlink strategy.

6. Technology, Analytics & Customer Experience:

• Collaborate with Product, Technology and UX teams to continuously improve website performance and customer experience.
• Leverage analytics and customer insights to identify growth opportunities.
• Drive experimentation through A/B testing, personalization and conversion optimization.
• Champion implementation of AI-powered automation, personalization and digital innovation initiatives.
• Ensure digital platforms remain scalable, secure and aligned with evolving business needs.

7. Commercial Planning & Reporting:

• Develop seasonal trading calendars aligned with merchandising and marketing strategies.
• Monitor weekly and monthly business performance against targets.
• Build executive dashboards and business reviews highlighting key insights and growth opportunities.
• Present performance updates and strategic recommendations to senior leadership.

Qualifications & Experience:

• Bachelor's degree in Business, Marketing, Commerce or related field (MBA preferred).
• 8+ years of experience in Digital Commerce, E-commerce or Omni-channel Retail.
• Proven experience managing D2C and Marketplace businesses for consumer brands.
• Strong analytical skills with hands-on experience in Google Analytics, Looker Studio, Power BI or similar BI tools.
• Excellent commercial acumen and business planning capabilities.
• Strong stakeholder management and leadership skills.

Preferred Skills:

• Experience with Shopify Plus, Salesforce Commerce Cloud or similar ecommerce platforms.
• Familiarity with OMS, ERP, CRM, PSP, CDP and Marketing Automation platforms.
• Experience implementing AI-powered commerce solutions.
• Exposure to premium consumer brands, fashion, footwear, lifestyle or beauty categories.