Micro Plastics - Manager - Business Development - Toys & Games

Job Title: Manager Business Development (Toys & Games)

Department: Business Development

Reports To: General Manager- Business Development

Location: Corporate Office (JP Nagar-Bengaluru)

Job Purpose:

The position will be responsible for driving business growth with existing client/s, expanding market presence, developing strategic customer relationships, and achieving revenue targets for the toy manufacturing business. The incumbent will identify new business opportunities with existing client/s, manage customer accounts, and collaborate with cross-functional teams to develop and deliver innovative toy products aligned with client and market demands.

Key Responsibilities:

Strategic Business Development:

• Develop and execute business development strategies to achieve short-term and long-term revenue objectives.
• Identify and secure new business with existing client/s.
• Drive OEM/ODM business opportunities and build strategic partnerships.
• Explore new market segments, geographies, and customer channels for business expansion.

Sales & Revenue Growth:

• Own and achieve annual sales, profitability, and growth targets.
• Prepare and implement new product business acquisition plans.
• Lead product costing negotiations, sales contract discussions, pricing strategies, and annual business reviews.
• Manage sales forecasts, pipelines, and order conversions.

Key Account Management:

• Build and maintain strong relationships with key customers and stakeholders.
• Develop customer-specific business plans and growth strategies.
• Ensure customer satisfaction through effective issue resolution and proactive engagement.
• Identify cross-selling and upselling opportunities within existing accounts.

Market Intelligence & Product Planning:

• Monitor industry trends, competitor activities, consumer preferences, and emerging toy categories.
• Provide market intelligence and customer insights to support product innovation.
• Work closely with Design, R&D, Marketing, and Production teams to develop market-driven products.
• Evaluate new business opportunities and prepare business cases for management review.

Cross-Functional Coordination:

• Coordinate with Costing, Product development, Production planning, Sourcing, Quality and Finance teams to ensure smooth new product development and order execution.
• Support new product introductions and product launch activities.
• Ensure timely delivery and customer commitments are met.

Trade Shows & Industry Representation:

• Represent the company at domestic and international trade fairs, exhibitions, customer events, and industry forums.
• Build strategic networks with industry stakeholders and channel partners.
• Identify opportunities for licensing, co-branding, and strategic alliances.

Team Leadership:

• Lead, mentor, and develop Business Development Executives.
• Monitor team performance and support capability development.
• Foster a performance-driven and customer-centric culture.

Reporting & Governance:

• Prepare monthly, quarterly, and annual business performance reports.
• Present business reviews, sales forecasts, and market intelligence reports to senior management.
• Ensure compliance with company policies, commercial guidelines, and contractual obligations.

Key Performance Indicators (KPIs):

• Achievement of sales revenue and profitability targets.
• Growth in new business/clients acquisition.
• Expansion of market share and business footprint.
• Key account retention and customer satisfaction scores.
• Sales pipeline conversion rate.
• Revenue contribution from new products and new markets.
• OEM/ODM business growth.
• Team performance and business development effectiveness.

Educational Qualifications:

Essential:

• Bachelor's Degree in Business Administration, Marketing, Management, Engineering, or related discipline.

Preferred:

• MBA in Marketing, Sales, International Business, or General Management.

Experience:

• 5-7 years of experience in Business Development, Sales, Key Account Management, or Commercial functions.
• Minimum 2-3 years in a managerial role.
• Lower experience for lower level shall be considered.
• Experience in Toys & Games, FMCG, Consumer Products, Rigid Plastics, Children's Products, Retail or Manufacturing industries preferred.
• Exposure to domestic and export market development will be an added advantage.

Competencies & Skills:

Functional Competencies:

• Strategic Business Planning
• Sales & Marketing Management
• Customer Relationship Management
• Commercial Negotiation
• Market Analysis and Growth Planning
• Key Account Management
• Revenue and Profitability Management
• Export Business Development
• Contract Management

Behavioural Competencies:

• Strong leadership and team management skills.
• Excellent communication and presentation abilities.
• Result-oriented and highly motivated.
• Strong negotiation and influencing capability.
• Analytical and problem-solving mindset.
• Customer-focused approach.
• Ability to thrive in a fast-paced manufacturing environment.

Preferred Industry Exposure:

• Toys & Games
• Educational Toys & Games
• Plastic Products Manufacturing
• Consumer Durables
• FMCG
• Retail & E-commerce
• Children's Products