Mindseed - Brand Manager

We're looking for a Brand Builder, not just a Marketer.

• Someone bold enough to take a preschool brand that's already loved - and turn it into a movement.
• At Mindseed, we craft learning journeys as unique as each child - and our brand must reflect that same ambition.
• We're inviting a Brand Manager to join our leadership team - a creative strategist and execution powerhouse who will partner with us to take Mindseed to its next orbit. If this sounds interesting, please reach out to our Hiring expert, Shiby at 'shiby@mindseed.in'

WHAT YOU'LL OWN:

1. Branding & Positioning

• Build and sharpen the Mindseed identity - define what we stand for and why we matter.
• Transform preschools from a "commodity choice" into a cult brand with its own tribe.
• Drive consistent, differentiated brand storytelling across every touchpoint - online, in-centre, and in the hearts of parents.

2. Market Intelligence

• Be the go-to expert on our parent audience - their motivations, concerns, and decision journey.
• Decode the competitive landscape and design strategies to outthink, not just outspend, competitors.

3. Marketing & Media Planning

• Develop and execute savvy, digital-first marketing plans that drive awareness and enrolments.
• Manage agency and cross-functional teams to ensure campaigns are smart, scalable, and measurable.
• Combine performance marketing with strong brand storytelling for real business impact.

4. Communication & PR

• Lead Mindseed's internal and external communication strategy.
• Build narratives that connect - from PR stories and brand videos to social media presence and parent communications.
• Set the tone of voice for the organization.

5. Creativity & Innovation

• Think beyond the expected - guerrilla campaigns, unconventional partnerships, and moments that get people talking.
• Experiment, measure, learn, repeat - innovation is in our DNA.

WHO YOU ARE:

• A curious, creative thinker who blends strategy with execution.
• Someone who thrives on ownership, not just job titles.
• A digital native with experience across branding, marketing, and media planning.
• Hands-on, entrepreneurial, and ready to roll up your sleeves.
• A team player who loves brainstorming, building processes, and making things happen.

QUALIFICATIONS & EXPERIENCE:

• Education: Degree in Marketing, Business, Communications, or a related field.

(MBA or equivalent in Branding / Marketing preferred)

• Experience: 5-8 years of progressive experience in brand management, marketing strategy, or communications
• Industry Exposure: Education, EdTech, consumer brands, retail, or other service-led industries
• Strong exposure to brand, marketing, campaign management, and market research
• Proven track record of building, scaling, and managing brand campaigns across multiple channels
• Experience in leading small teams, managing budgets, and collaborating cross-functionally

WHY JOIN US?

• At Mindseed, we're not just building schools - we're shaping how children learn, grow, and thrive
• You'll work closely with leadership, lead exciting campaigns, and have the freedom to experiment, fail fast, and grow faster
• Here, fun is non-negotiable, and impact is inevitable