Mindseed - Head - Admission Outreach & Offline Marketing

Position : Head - Admission Outreach and Offline Marketing

Location : Mumbai

Reporting To : Business Head

Role Objective :

Lead the organizations offline customer acquisition strategy across preschools & schools in Mumbai and Pune by building a high-performing sales engine that drives entire life cycle management and generates quality admissions leads while delivering an exceptional parent experience.

This role will own the complete journey of :

Lead Generation & Nurturing, Parent Engagement, Conversion, Support Experience Excellence.

The role combines :

• Strategy
• Commercial ownership
• Operations
• Team leadership
• Customer experience

Key Responsibilities :

1. Offline & Lead Generation Strategy :

• Design and execute annual Offline strategy across all centers
• Build city-wise and center-wise acquisition plans
• Identify new channels for parent acquisition
• Drive lead quality and conversion efficiency

2. Budget Ownership & Commercial Planning :

• Build annual and quarterly budgets
• Track ROI of field activities
• Optimize cost per lead and cost per admission
• Monitor productivity and efficiency

3. Team Leadership & Capability Building :

• Lead and mentor a large team structure
• Build performance culture
• Drive training and capability building
• Establish review mechanisms and scorecards

4. Parent Experience & Journey Design (Critical) :

• Create a differentiated parent experience across all field touchpoints.

Own :

• First interaction standards
• Engagement scripts
• Activity experience
• Lead handover process
• WOW moments
• Parent communication

Build processes ensuring :

• Every parent interaction increases trust and brand preference.

5. Execution & Operational Excellence :

Drive execution of :

• Offline activities
• School activations
• Events
• Corporate outreach
• Referral programs
• Parent communities
• Ensure quality and consistency.

6. Data, Analytics & Decision Making :

Track :

• Leads
• Walk-ins
• Conversion
• Admissions
• Activity ROI
• Team productivity
• Create dashboards and review cadence.

7. Cross Functional Leadership :

Partner closely with :

• Admissions
• Marketing
• School Leaders
• Operations
• CRM teams
• Ensure seamless conversion journey.

8. Innovation & Growth :

Continuously experiment with :

• New acquisition channels
• Parent engagement formats
• Community-led growth
• Hyperlocal activations

Success Metrics :

• Leads generated
• Admissions contribution
• CPL / CPA
• Parent satisfaction
• Conversion %
• Team productivity
• Budget adherence
• Referral contribution

Candidate Specification :

Education :

• MBA with specialisation in Sales and Marketing from a recognised Institute.

Experience :

• 10 - 12 years

Preferred Background :

• Preschool / K12 Education
• Retail expansion
• Consumer field sales
• Telecom / Insurance
• Banking acquisition
• Hospitality sales
• Multi-location operations

Must Have :

• Managed teams
• Budget ownership
• Lead generation expertise
• Strong analytics orientation
• Customer experience mindset
• Team coaching capability

Ideal Traits :

• Commercial thinker
• High energy
• Excellent communicator
• Process creator
• Strong ownership mindset