VP Global Branding, Marketing & Communication

Role : VP – Global Branding, Marketing & Communication

Location: Hyderabad, India — preferred primary base

Reports to: Chief Executive Officer (CEO)

Geographic mandate: Global marketing, communication & PR strategy; APJ execution (territory responsibility for India, ANZ and Malaysia) & co-ordination with US regional field teams

Travel: India, ANZ, Malaysia and broader APJ

About Minfy:

Minfy is an applied AI and technology services company helping enterprises and public-sector organizations move from cloud and data foundations to production-scale AI. Across advisory, engineering, implementation and managed operations, Minfy modernizes technology, builds intelligent and agentic applications, unlocks enterprise data and operates mission-critical systems. Founded in 2016, Minfy serves Fortune Global 500 companies, public-sector organizations and high-growth businesses across North America, India and Asia-Pacific.

Our culture is defined by high velocity, ownership, and a Think & Execute Big mindset. Minfy is at a pivotal inflection point—poised for exponential global scale, future growth, and imminent financial milestones, making this an unparalleled opportunity to shape the financial destiny of a true digital disruptor. Minfys ambition is to become the trusted partner for making enterprise AI dependable, scalable and operational.

Building on this foundation, Minfy is advancing its position as an Applied AI and platform company, with an active Data & AI pipeline, mature platforms and growing platform-led opportunities. Frontier-model alignment and Forward Deployed Engineering are central to this next phase.

The Opportunity

Minfy is seeking a VP – Global Branding, Marketing & Communication to build and lead the function from Hyderabad. Reporting to the CEO, the leader will serve as custodian of global marketing strategy, positioning and brand. The role owns execution across APJ, with full territory responsibility for India, ANZ and Malaysia, and coordinates with US regional field teams to align local programs with global strategy.

The role combines strategic brand building with hands-on execution across demand generation, platform and solution marketing, OEM partnership GTM, analyst relations, executive positioning and marketing operations. It offers a path to CMO based on demonstrated business outcomes, leadership readiness and the expansion of global responsibility.

Key Responsibilities

1. Global Strategy : Own Minfys global marketing strategy, positioning, brand standards and operating framework. Partner with the CEO and regional leaders on annual and quarterly plans, budgets and investment allocation. Align regional campaigns, partner GTM and performance measurement with global priorities.
2. Applied AI Positioning & Global Brand: Establish a differentiated narrative for Minfy as an Applied AI and platform company. Translate capabilities in frontier models, agentic AI, Data & AI and cloud into credible customer propositions, supported by evidence and business outcomes.
3. Platform & IP Go-to-Market: Work with product, engineering and practice leaders to define target buyers, use cases, positioning, launch plans and sales enablement for priority platforms. Build platform-led demand, customer advocacy and repeatable commercial propositions.
4. Frontier-Model Alignment & FDE Marketing: Build GTM propositions with frontier-model ecosystems and establish Minfys FDE practice as a route from enterprise AI experimentation to production and scale. Develop lighthouse stories, demonstrations, workshops and outcome-led campaigns.
5. OEM Partnerships & SCA Interface: Work with alliances and strategic collaboration agreement (SCA) owners to turn partner commitments into joint marketing plans, co-selling campaigns, marketplace propositions and customer engagements. Govern marketing development funds (MDF), campaign deliverables and reporting within the marketing remit.
6. Revenue & Pipeline Accountability: Own agreed targets for marketing-sourced qualified pipeline and attributable revenue contribution across APJ, with full territory accountability for India, ANZ and Malaysia. Support opportunity acceleration with sales and establish consistent global definitions for sourced and influenced pipeline, sales acceptance and attribution.
7. APJ Execution & US Field Coordination: Lead marketing execution across APJ, including integrated plans for India, ANZ and Malaysia covering strategic accounts, new logos, customer expansion, industry campaigns and executive engagement. Coordinate with US regional field teams on messaging, campaigns, partner GTM, shared assets and performance reviews.
8. Analyst Relations & Market Recognition: Build a structured analyst engagement program with relevant research and advisory organisations. Coordinate briefings, evaluation submissions, customer references and evidence of capability; measure progress in coverage, evaluations and market recognition.
9. Demand Generation, Digital & Account Marketing: Build an integrated demand engine spanning account-based marketing, content, digital channels, website, paid campaigns and marketing automation. Track engagement through sales-accepted opportunities, pipeline and revenue, and improve conversion.
10. Thought Leadership, Communications & Events: Own corporate communications and executive positioning. Build substantive thought leadership, customer case studies, Applied AI forums and partner events that create qualified customer conversations. Measure event performance through opportunity creation and progression.
11. Marketing Organisation, Systems & Governance: Design the team, recruit and develop talent, and establish agency accountability. Build CRM-connected marketing operations, dashboards and review cadences. Apply AI to research, personalisation and productivity while maintaining content quality, customer permissions and brand consistency.

Candidate Profile: Must-Have Requirements

1. 15+ years of B2B technology marketing experience, including senior leadership responsibility in enterprise technology services, cloud, data, AI or related platforms.
2. Demonstrated contribution to scaling a technology company from approximately US$50M to US$100M+, with evidence of building marketing systems and measurable commercial impact.
3. Proven ownership of demand generation, qualified pipeline targets, sales alignment and marketing performance measurement.
4. Strong understanding of OEM and hyperscaler partnership GTM, co-selling, partner funding and strategic collaboration agreement interfaces.
5. Ability to translate Applied AI, frontier-model capabilities, FDE and platforms into differentiated enterprise propositions.
6. Experience building and leading marketing teams, budgets, agencies and operating processes.
7. Experience managing analyst relations and developing credible customer references and executive thought leadership.
8. Relevant India and international market experience, with the ability to lead marketing execution across India, ANZ and Malaysia.
9. Strategic judgement, strong storytelling, hands-on execution and effective collaboration with CEO, sales, alliances and technical leadership.
10. Based in Hyderabad or willing to relocate; willingness to travel across India, ANZ, Malaysia and broader APJ.

Candidate Profile: Preferred Requirements

1. Direct experience in ANZ and Malaysia enterprise marketing and broader APJ market development.
2. Experience marketing AI platforms, productised services or intellectual property alongside technology services.
3. Established relationships in relevant cloud, data, frontier-model and analyst ecosystems.
4. Experience coordinating with US regional field marketing teams within a global strategy and operating framework.
5. Relevant postgraduate qualification in marketing, business or strategy; practical use of AI in marketing operations.