General Manager - Marketing - Retail

Key Responsibilities:

• Develop and execute 360 marketing and communication strategies across digital, print, OOH, radio, and on-ground platforms.
• Lead mall campaigns, seasonal promotions, events, and experiential activations.
• Drive social media, CRM, performance marketing, SEO/SEM, and influencer marketing initiatives.
• Manage tenant communications and joint marketing initiatives with retail brands.
• Lead PR, media relations, corporate communications, and crisis communication.
• Analyze consumer insights and campaign performance to improve engagement and customer experience.
• Manage external agencies, vendors, and cross-functional stakeholders for seamless campaign execution.
• Drive brand strategy, communication planning, ideation, and agency briefing.

Preferred Candidate:

• 12-15 years of overall marketing/communications experience.
• Candidates from product-led organizations preferred.
• Strong experience in digital marketing, social media, brand management, and 360 marketing.
• Proven exposure to retail/mall marketing, events, activations, or experiential marketing.
• Prior advertising agency experience followed by in-house marketing experience will be an advantage.
• Strong strategic thinking, communication, leadership, and stakeholder management skills.
• Experience managing agencies, vendors, and multiple marketing campaigns.
• English and Hindi fluency required; Marathi preferred.
• Bachelors/Masters degree in Marketing, Communications, Business Administration, or related field.