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Job Description
ABOUT THE ROLE
Five protocol products are approaching or actively in market launch: Mojito Wallet, Token Factory, ZK Thunder, the DEX, and MWS. Each has a distinct audience and needs positioning, launch execution, and competitive analysis that actually lands. The Product Marketing Manager owns all five go-to-markets.
WHAT YOU WILL OWN
- Develop positioning and messaging frameworks for all core Mintlayer products
- Build and execute product launch playbooks for Q1 Q4 2026 protocol launches
- Produce developer-facing product content: technical blog posts, API documentation overviews, and integration guides
- Lead competitive analysis: track and assess positioning of comparable Layer-2 protocols and RWA tokenization platforms
- Define product marketing KPIs and tie campaign performance to acquisition and activation metrics
- Collaborate with the PR Director on product launch media strategy
- Produce sales enablement materials for MWS enterprise client conversations
Skills
Product LaunchCompetitive AnalysisIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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