Miracle Software System - Manager - Social Media Marketing

Position: Social Media Manager

Experience: 4+ Years

Location: Visakhapatnam, India

Job Summary

We are seeking a seasoned Social Media Manager with 4+ years of experience to lead our digital presence. The ideal candidate will be a results-driven professional with a strong background in paid social media campaigns and SEO. This role is crucial for developing and executing a comprehensive digital strategy, managing all social media platforms, and providing key insights to drive business growth. The candidate must be passionate about the ever-evolving social media landscape and possess strong analytical and communication skills.

Key Responsibilities

• Develop, plan, and execute both paid and organic marketing campaigns across all social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Conduct day-to-day social media monitoring, moderation, and in-depth market research to stay ahead of industry trends and competitor activities.
• Manage and optimize campaigns using various social media business and ad manager platforms.
• Create and implement monthly social media strategies and content calendars.
• Perform keyword research using tools like Google Search Console to identify powerful keywords and drive valuable organic traffic.
• Write effective SEO-optimized content for blogs, websites, and social media accounts.
• Be responsible for all marketing and advertising activities on social media, from strategy to execution.
• Assess and manage reporting tools and dashboards, and provide regular, data-driven reports to senior management.
• Possess excellent coordination and multitasking skills, with the ability to work collaboratively with internal teams and external partners.
• Remain flexible to work on US shifts as required.

Required Skills & Qualifications

• 4+ years of hands-on experience in social media management and digital marketing.
• Proven experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
• Proficiency in Google Analytics and Google Search Console (Webmaster tools).
• Expertise in running paid campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Strong analytical and reporting skills, with the ability to translate data into actionable insights.
• Excellent verbal and written communication, coordination, and problem-solving skills.
• The ability to work in a team environment and manage multiple tasks effectively.